How to give your social media group a sales-multiplying personality
Published: Fri, 04/23/21
Below is something Stefania posted up in elBenbo’s Lair after I had a long, in-depth conversation with her about the group’s clearly-defined “personality.”
But first, some context:
After I first met her up in elBenbo’s Lair, it was clear she is easily one of the world’s top experts at using personality typing — what she calls Biz Typology — to help predict buying & other kinds of behavior in others. A skill that has many business & selling applications to it, and that I’ve used for the last few years to make significantly more sales in ways I will talk about in a daily email sometime in the future.
Anyway, one day while we were back-and-forthing about elBenbo’s Lair.
She started analyzing it from a Biz Typology perspective, comparing it to other groups and how elBenbo’s Lair differed. I think her analysis perfectly sums up the legacy left by elBenbo’s Lair. It’s also a “power lesson” in how to build, define, and differentiate your own elBenbo’s Lair-style social media platform based on your own personality, preferences, and goals.
Here it is:
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[elBenbo’s Lair] is a Viking's Den. And, we can only be with other Vikings.
For all intents and purposes—the Lair, as a place, is a mead hall. And, as Lairites, we’re barbarians, shoving mutton into our faces (unless you’re vegan).
If we’re not being merry, we’re fighting.
Usually each other, because we're bored.
Either way, there’s a lot of shouting, and, sometimes, someone gets Greyed.
Some peeps are private holing, in the dark corners.
Others are passed out, face-first in turducken.
They will get left behind.
The others—the Regular Ones—are sharpening their weapons, quietly waiting for war. With others? Each other? It depends on the day, the influence, the thread hole. And when the trumpets sound—the Gooroos have arrived!—everyone jumps to their feet.
The Berserkers, ready to slice first and wonder what happened later (ahem, Nathan).
The Strategists, with barbs and screenshots at the ready to shame them to death.
The Shield Maiden, ready to Hammer everyone else.
We even have a Scribe, commemorating each raid to oral tradition.
And all of this is entirely for the King of the North(west)’s amusement—even when he #mostly just wants more wine (brought by a big-bewbied Irma, of course).
I say all this because typing is funny, yeah—but there’s a metric fugkton to be said about group dynamics in where it does (and does NOT) work.
The Viking’s Den is why…we raid and pillage sleepy little IM towns where its enemies live like (third-world) kings.
In their world of safe sycophants, we slaughter their followers in their sleep.
And that is exactly why the Lair cannot be replicated without disaster—Like personality types, Viking savagery (or lack thereof) can’t be taught. Mimicked, maybe, but badly—and exhaustingly, as it would if an introvert tried being an extrovert for a day.
Now, before you sharpen your weapons to hack my bewbs off, have some mead.
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That was elBenbo’s Lair in all its glory.
And the point of my new Social Lair book is NOT to teach others to create the exact same thing. It’s to teach others how to create their OWN thing, based on your own personality, preferences, agenda, goals, and peculiarities.
I use my own antics as examples.
And most won’t even probably do anyone else much good.
But it ain’t the antics that matter — it’s the Framework. Work within that Framework, and if your experience is anything like mine was, the sky is the proverbial limit.
As far as the book goes:
After this week’s launch the book will sell for $555.00.
But, until tonight, Friday 4/23 at midnight EST it’s $150.00 off ($405.00).
To get the discount do this:
1. Go to the URL below and buy it before the deadline
2. Use code BERSERK at the check out
(Make sure you see the price change before entering any info.)
And that’s all there is to it.
Here’s the link:
https://www.EmailPlayers.com/social
Ben Settle