How this A-list freelance copywriter gets paid to prospect for new clients
Published: Wed, 04/28/21
The advice in that interview?
Bob was saying how he used his books to get clients.
For example:
(And since Bob reads these emails sometimes, I will try to be as accurate as possible from what I remember in that interview, so as to not incur his mighty wrath…)
He had a prospective client contact him.
And, the client was on the fence about hiring him.
So what did Bob do?
Beg?
Plead?
Cut his fees?
No, he simply said:
(paraphrased)
“How about I Fedex you a copy of my book, go through it and after that if you don’t decide to hire me, that’s okay, good luck.”
So simple.
I remember after hearing that I would do something similar that worked with a copywriting course, which demonstrated (1) I know what I’m talking about (2) I’m legit and (3) I actually, you know, write (as Ken McCarthy told me after seeing I had a ton of content on my site, “it’s rare to find copywriters who actually write…”)
It also let me get paid while I prospected for clients.
i.e., sold the product which also served as a prospecting tool.
So many lessons embedded in this email.
Yet the small thinker will say there’s “nO vALuE!!!!”
The bigger thinker will see it though.
And, if that's you, and if you’re ready, check out the “Email Players” newsletter.
Specifically, do it in time for the May issue.
It’s all about some legally sneaky, ethically manipulative, and delightfully effective ways to get, keep, and generate all the new freelance business your greedy little spleen desires. A lot of it can be directly applied to NON-freelancing businesses, too.
For example, I use a lot of it in the software and info publishing spaces.
You can use the info, too.
That is, if you subscribe before the deadline.
Here’s the link:
https://www.EmailPlayers.com
Ben Settle