Totally blatant sales pitch inside
Published: Fri, 04/30/21
The whole issue is filled with tons of (ethical) “client manipulation” tactics.
Including:
* 3 ways history’s richest & most famous Hollywood actors use to “rig” the movie set to get anything they want (including higher pay, more control, better perks, etc) that freelance copywriters, coaches, and other services can use when dealing with clients.
* How to “coax” your best clients into helping you build your email list without paying them any money whatsoever.
* An admittedly sneaky trick (used by old school screenwriters to appease “prima donna” actors wanting to meddle with their scripts) for getting snobbish & stubborn clients to run your copy without pointless edits, apply your ideas without fighting you on them, and overall do whatever you command without drama or resistance. (True story: When I first learned this ditty I literally said aloud, “My GOD why didn’t I think of this when I was a freelancer???” Now I pass this on to you…)
* A secret way to profit like gangbusters from sales copy (and probably anything else you create for clients) you slave over that your clients refuse to run, don’t pay you for, or never use.
* The single most reliable & effective way ever discovered to dramatically increase the status & value of your personal brand in the eyes of clients and the world. (Best part: literally anyone can do this — even if you just hung out your freelancer “shingle” this morning.)
* How to get your clients to happily write the very sales copy they are paying you to write and love you for it.
* A powerful kung fu tactic (used by one of the greatest copywriters who ever lived to trounce his competition) that can let even newbies fresh off the turnip truck compete for the best clients.
* A real life example of how Yours Crotchety won controls against better writers in a super competitive niche full of world class marketers.
* How to make clients far more likely to take your ideas more seriously, do everything you say, and run your ads & implement your ideas with as little drama or resistance as possible.
* The real reason Steve Job would pick FIGHTS with everyone and anyone — friend or foe, employee or board member, vendor or supplier, A-player or secretary… as well as movie producers (i.e., at Pixar), other software companies (Adobe & Microsoft come to mind...) and the list goes on. (HINT: It ain’t just because he was a jerk — there was a lot of money being made from all this antagonism.)
* Hard won advice (straight from one of the most grizzled & experienced direct marketers on the planet) to freelancers for navigating, surviving, and gaining enormous marketshare during down economies.
* Why you should never offer clients a guarantee on your services… and 6 “rapid fire” things you can begin doing today that work far better for nabbing those fat contracts instead.
* 2 proven ways for having an almost endless flow of high quality client leads coming to you day in and day out. (If you stubbornly refuse to build an email list and mail it, then at the very least do these 2 things and you will probably never have a lead problem ever again.)
* A hair-raising way (used by one of the most successful freelance artists in history) to attract clients to your services by creating your own freelancing “style” at whatever it is you do.
* And on and on and on it goes…
Here’s the deal:
The deadline to get the May issue is today.
When I send it to the printer, that’ll be it.
The product gets turned off in the cart, and you miss out.
Here’s the link:
https://www.EmailPlayers.com
Ben Settle