How to get even annoying "prima donna" clients to submit to your will
Published: Fri, 04/30/21
Even very high level freelance copywriters and coaches I know who charge tens of thousands of smackeroos for their services admit how oftentimes the biggest “sales job” is not on getting said client or doing the writing and/or marketing for said client. It’s in selling said client on running the copy, following the instructions, or carrying out the job said client is paying to help them with in the first place.
It’s the thing I probably hated most about freelancing.
For example:
It was not unusual to have some clients who I would — no exaggeration — spend more time & energy persuading to run my copy than the “doing” of writing the copy in the first place. There were a few angel clients of course who’d just run & profit. But they were not the norm until the end of my freelancing run when I worked out a lot of what I’m teaching in the May “Email Players” issue.
Whatever the case, there are some ways to “game” your clients in everyone’s best interests.
Ways I used quite successfully, even if they were blatantly manipulative.
Some of the ways are more (ethically) manipulative than others.
But they are all based on experience and reality — especially the ones used by an old school Hollywood screenwriter to get “prima donna” actors (like Fred Astaire) to shut the hell up about a powerful line of dialogue or scene they objected to, as well as something the world’s greatest phone salesman with barely a high school education once did to outwit an entire team of high-powered and stubborn ivy league trained lawyers to get an obscenely good deal for his boss.
Very powerful buyer psychology inside this issue.
And only those smart enough to subscribe by today’s deadline will possess it.
The deadline is when I send it to the printer shortly.
After that… too late, Pokey.
Here’s the link:
https://www.EmailPlayers.com
Ben Settle