How newbie copywriters & coaches can impress the hades out of clients
Published: Mon, 04/26/21
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Hi,
I want to start working as a copywriter, but I have no idea how to impress companies with my email and what to write to convince them that I'm the one they should choose for this job.
Thank you for your help.
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One answer to his question is embedded in this real life story:
Back in Summer of 2004, having been in “copywriting” for about two years, I got a call from Michael Senoff. I had been a fan of his audio interviews and his swipe file collection, and had written about them both on my website at the time. Someone must have told him about it, he called me up, and he asked if I’d be up for writing an ad.
Specifically, he gave me two options:
1. He could pay me a couple thousand dollars as a fee
2. We could JV on it — so I write the copy for “free” up front, but we split all the sales 50/50
I took the 50/50 option, of course.
And, a merry time was had, debts got paid off in spades, & business was rarin’.
There are clients who need copy — even desperately so — who will very likely be willing to do deals like this. Now, if/when you find these kinds of clients, you are on your own as far as putting the deals together. And you have to realize there is always a chance you will get cheated, or will end up dealing with someone who never runs your copy, or even if they do they start to wonder why they are paying you afterwards. (as Michael told me at the time when we signed an agreement — “People get weird when big money is made.”)
Thus, discernment is required.
That is 1 of probably 1000’s of ways to get started in a way that impresses clients.
Moral of this is:
Opportunity is out there for those who demonstrate talent.
And if you want to impress clients, demonstrate said talent.
Another thing to think about is:
As long as there is uncertainty, opportunity will abound.
Right now, there is certainly a lot of uncertainty.
And while the usual begging and trying to “convince” clients to hire you is possibly better than nothing, there are many better ways to go about it. Including the secret ways I teach in the May “Email Players” issue. Many of which that can also be applied to non-service businesses, too.
(If you’re like me who only sells your own offers.)
The deadline to subscribe in time is almost here.
The link is at:
https://www.EmailPlayers.com
Ben Settle