Advice to marketers desperately chasing cold traffic
Published: Fri, 02/26/21
They were actual masterminds, and not just overpriced cleverly disguised conferences in as much as they were purely hot seat based. Everyone got a hot seat and other than maybe a guest lecture or something, it was pure master-minding with the room turning into a feeding frenzy of ideas going back and forth, with real problems being solved, real money being made, and real business alliances being forged.
But there was one business I don’t think ever solved their problem.
They came to almost every single mastermind over Oceans 4’s 3 year lifespan.
And, each time, they came with the same dilemma:
“How can we make cold traffic work?”
I couldn’t exactly blame them.
Especially since they were basically beholden to the biggest marketer in their niche sending them traffic to grow their lists in exchange for selling that marketer’s offers as affiliates (something like that — I don’t remember all the specifics).
I like to think they’ve cracked the cold traffic problem by now.
But if we still hosted those masterminds, I’d have some specific advice for them.
Advice neither they — or anyone else for that matter — wants to hear.
But it’s advice that has helped me create one of the most responsive lists in my niche. I was inspired to create this kind of list while listening to Dan Kennedy (in his magnificent 7-Figures Academy program) talk about what he described as:
“Upstream Leads”
In other words:
These leads don’t find you via a Facebook/Google PPC ad, banner ad, solo ad, magazine ad, newspaper ad, ezine ad, TV ad, or any other kind of paid ad. No, these amazingly responsive leads find out about you somehow, from someone, somewhere... podcast, referral, book, mastermind, friend, colleague, whispers in the dark, whatever… and come seek you out, swimming against the tides to find you, get on your list, and ultimately buy from you.
Anyway, he has a whole bunch of methods for doing as such.
And you'll have to listen to the program to learn them.
I only bring it up because of one reason:
Even though it does not sound sexy at the masterminds or in the Facebook groups where all your marketing friends hang out, leads like this are a far more valuable — even if they can’t be “scaled” — source than any kind of lead you can pay for in my experience. In fact, even though Dan is the lead-gen guy, the paid-ad guy, the direct response-ad guy... it was very telling how many of the people in the room — paying God-only-knows how much to be there — found him NOT via a paid ad, but via someone referring them to him, or from one of his books circulating around, or some other referral lead source, or a combination of several such upstream journey-like ways.
Which brings me to the point:
The March “Email Players” issue.
It’s all about list-building.
And while one of the ways is paid — but still somewhat upstream — the second way is almost primarily a vehicle for getting upstream leads.
In other words:
Leads that seek you out.
That look for where they can find out more about you.
And that sometimes get on your list regardless of what your opt-in page ever says.
It’s a slow burn list-building method.
Definitely more of a 4 quarters vs 100 pennies thing.
Thus, it's not for the impatient types.
But if you want quality leads, buyer leads, leads that don’t nag, troll, whine, complain, demand, and just lurk like bottom-feeding carp sucking up freebies with no intention of purchasing, you may just find these types of leads to be what the proverbial non-doctor ordered.
The deadline to get this issue is practically here.
After that… too late.
Here’s the link:
https://www.EmailPlayers.com
Ben Settle