The paradox of guru worship
Published: Thu, 03/18/21
For example:
When he got divorced.
Even after his divorce, when it was clear (by his own words) he was the last person anyone should be getting dating, relationship, or marriage advice from… his marketing and business students would ask him about their dating, relationship, and marriage problems.
Same with their investing questions.
And, other questions he said he was unqualified to talk about.
But, that didn’t matter — because it’s just how people are.
When they find someone to learn from and they know, like, and trust that person, they tend to want to only learn from them, or be referred to whatever products or services they use.
Case in point:
Even though I am not a “list guy” I am often asked about list-building. This, even though I wouldn’t even know how to run a Google ad, Facebook ad, YouTube ad, banner ad, or most any other kind of paid ad that is scalable if my dog’s life depended on it… the question constantly comes in.
And, until a couple years ago, I never really had an answer.
I’d simply tell them some of the slow, tedious, and “meat & potato” list-building methods I use. Now I simply send them to my “Email Players List Swell” book — which has built me an insanely high quality email list over many years that is, I believe, one of the most responsive in my industry. But, it’s also slow, intolerably tedious, takes quite a bit of work and patience, and there is nothing at-all “new” about anything inside it.
If you’re okay with that, then here’s the deal:
Until Sunday 3/21 at midnight EST it’s discounted $150.00 off the listed price.
After that, I’m giving the book a long overdo price raise.
So to get this discount before I raise the regular price after that, do this:
1. Go to the URL below
2. Use code THICK-LIST at the checkout
3. Make sure you see the price change before entering your info
Here’s the link:
https://www.EmailPlayers.com/list
Ben Settle