The plumber-inspired direct mail secret I use to build my email list

Published: Sun, 03/21/21

One of the formative experiences of my entire business career was in an old, obscure story the great Dan Kennedy did about a wildly successful plumber.

A plumber who got all the customers he could handle.

Could charge far more than any other plumber probably could.

And even though Dan was talking about direct mail lists, the lesson behind the story has been one of the single greatest *email* list building methods I’ve ever used, and continue to use, and will continue to use for many years into the future.

Plus, it’s free to use, too.

(Unlike the direct mail version of it.)

Also, I have found it lets me connect a pipe — so to speak — to the faucets of paid traffic platforms and, in a completely roundabout sort of way, drain some of the best leads from those sites onto my own list in many cases, and in a way that is much simpler than it sounds.

My “Email Players List Swell” book talks about this.

No, there is nothing at all "new" about anything inside.

But, I believe the way I've methodized list-building can help almost any business — new or old — start to build a responsive email list fairly quickly. Maybe not a big list, and certainly not as big as paid advertising can probably get your business. But, I'll take the Pepsi Challenge using this against paid ad lead quality any day.

Here’s the deal:

Until tonight (Sunday 3/21) at midnight EST it’s discounted $150.00 off the listed price.

After that, I’m giving the book a long overdo price raise.

So to get this discount before I raise the regular price after that, do this:

1. Go to the URL below

2. Use code THICK-LIST at the checkout

3. Make sure you see the price change before entering your info

Here’s the link:

https://www.EmailPlayers.com/list

Ben Settle