Never apologize
Published: Mon, 03/22/21
“Have you ever apologized for the angle or content of an email? Or see any value in it or an instance in which apologizing is necessary (other than unfulfilling a promise, forgetting to post a link, or some other customer service related error)?”
The context:
He saw someone apologizing for daring to say something nice about Trump in a subject line. Apparently, the subscribers on that marketer’s list were none too happy about it, so the marketer apologized for being insensitive, said it’ll never happen again, it was a mistake, yada yada yada etc.
That email he saw smells nauseating from here.
Which is why my take on apologizing has always been this:
It should almost be a legal requirement for email marketers to never apologize for anything other than a legitimate customer service screw up or something else where it’s obvious you did someone harm and you are acknowledging you’ll be making it right.
In fact, when that does happen it’s like a gift you’ve given yourself.
I’m not saying to screw up on purpose.
But… I will say it’s a chance to not only make things right, but do as “Email Players” subscriber Vance Morris teaches what he calls the “WOW factor.”
Don’t do it as some kind of idiotic tactic though.
Do it as an *ethic.*
Big difference between the two.
And it’s something intelligent use of email lets you play like a fiddle.
More on profiting beyond the dreams of avarice here:
https://www.EmailPlayers.com
Ben Settle