A-list copywriter niche slaps elBenbo
Published: Sun, 02/07/21
While back, I had the privilege of having an ad I was working on get jabbed, stabbed, shot, and tied inside a room full of oil drums rigged to explode by one of my favorite "A List" copywriters David Deutsch.
Turns out I was playing it WAY too safe in the headline.
Especially for the niche I was writing in (prostate problem niche).
I needed to get crazier.
I needed to (as he said):
“Go hardcore Ben Settle” in the headline.
Most of us are way too safe in headlines, when we should be going the opposite way — going more dramatic, more bold, more ballsy.
A priceless tip, I've never forgotten.
The point:
That one off the cuff comment he made, forced me to re-examine the entire way in which I write ads (especially headlines). There is just nothing like having someone who is at the top of their game chew your ads and ideas up and spit them out. Just ONE idea from a guy like David changes everything — and can put a ton of dough in your pocket.
Enter the Titans of Direct Response.
David is on a panel in it.
And, so are some of his A List copywriting super friends.
It's a cool round table talk where these guys are just throwing out all kinds of wisdom and experiences and ideas — letting us get a good look at how top copywriters (who are the best of the best) think, write, and make lots of sales using nothing but the written word.
The deadline to get it will be upon you, soon.
Here is the deal:
If you buy the Titans of Direct Response from my affiliate link below by tonight, Sunday 2/7 at midnight EST, I’ll send you a free autographed copy of my upcoming book:
“Social Lair”
This book’ll retail at $555.00 after I get done launching it.
And it’s the exact game plan & “plot formula” I used to create a fanatical social media following of what I call “Berserker Customers” that cheerfully obeyed every word I said & practically frothed at the mouth to buy every offer I sold back in my now-infamous elBenbo’s Lair Facebook group. That group was (according to many of its members) the single most rabidly engaged & insanely addictive social media groups in my niche at the time. It reveals the exact buyer & fan psychology that created its admittedly cult-like atmosphere that had people — literally, no exaggeration — begging to be allowed inside and/or pleading to not be kicked out… as well as also revealing the schematic of the exact machinations I used inside to massively drive-up my business’ sales… sell probably hundreds of books & “Email Players” subscriptions… and even help sell out two “standing room only” events people travelled from all around the world to attend without
me hardly even lifting a finger.
More:
It’s also where I invented my “Email List Laundering” secret.
I have never breathed a single word about this secret to anyone, anywhere, ever.
None of my closest business friends, JV partners, or even my woman knows it yet.
And they won’t know it, unless they read this book.
But, due to reasons I write about inside, and because Troy Broussard & I are currently building our own social media platform just for businesses where lots of people profiting from it will enrich my own coffers… I decided to let the cat out of the bag on what is very likely the single most profitable thing I’ve ever done in the last 20 years for my overall email, sales copy, and other marketing response.
Anyway, the book launches in April.
And if you buy the Titans of Direct Response package from my affiliate link by the deadline, I’ll send you an autographed copy of “Social Lair” shortly before it launches.
The deadline is tonight, Sunday 2/7 at midnight EST.
Here’s the link:
https://www.EmailPlayers.com/titans
Ben Settle
P.S. Brian is printing these sets “on demand” — which means a slight delay in getting the swipe files and some of the other content to you. But, he will be giving you instant digital access to the bulk of the videos and audios immediately upon buying.
P.P.S. As another “carrot” to persuade you to check it all out, Brian will also be giving you free access to one of his 2-hour Xcelerator mastermind zoom calls with 200+ other prolific marketers & copywriters — where you can join in on all the hot seats, discussions, and even a Q&A with Yours Reclusive & Brian Kurtz, if’n that suits your righteous fancy. Date/time TBA, but when you buy Titans of Direct Response it’s all part of the deal just for buying from my affiliate link above by the deadline.