Confessions of an unrepentant Email Supremacist
Published: Fri, 01/15/21
“Email Supremacist”
And the reason why is, it's literally true:
Email is — at this time, and likely for many more years to come — a superior marketing medium above all others for my business. Yes, I know this contradicts all the direct mail supremacists who like to talk about low email delivery rates, and all the gazillions of dollars they make for their clients, etc. I don’t doubt their sincerity, by the way. There are many markets where a sharp business with tight marketing game & the right budget can make direct mail far superior. But unless you have their mastery of direct mail, money to invest to test, and the patience to wait, deal with USPS mailbag dumps, find/test the right lists to rent, and crunch all the demographics, psychographics, costs, percentages, response rates, profit margins needed, and probably over a dozen other metrics… email is where it’s at for speed, convenience, simplicity, and bigger ROI for the vast majority of business people in my particular corner of the business
world.
No, I’m not here to attack direct mail.
I use direct mail all the time myself on the backend, as it's built-in to my main offer. Not to mention some aggressive postcard ideas I am still keen on testing to certain segments of my buyers list, as well.
I am simply saying why I think email is superior for my business.
Case in point:
I've talked to some of the planet's foremost experts on direct mail, including the great Doberman Dan Gallapoo & the great Craig Simpson. And they both told me the same thing - there are no lists one can rent (that they know of at least) to get the exact kind of customers I want and prefer dealing with.
Thus, my Email-Is-Supreme attitude.
Others' experiences will obviously vary, depending on their product, industry, preferences.
But for Yours Crotchety's front end operation, email has always blown direct mail away in terms of ROI, speed, and off-the-wall response. And the amusingly ironic thing is, I have yet to get a direct mail letter about how email is dying, how opens & engagement & sales are down with email, and all the other typical sky is falling doomsaying about email from anyone.
I only get *emails* telling me about these things.
And make no mistake:
I keep checking my PO box each day looking for such a direct mail letter. I also keep asking the long-suffering counter workers at the post office if they’ve seen it, have been complaining to my local Postmaster about it, and even considered burglarizing the mail boxes around mine to see if they got the letter by mistake.
But so far, no such direct mail letter telling me about the death of email.
I have only heard about the death of email via *email*... just like the first time I ever heard about the so called death of text sales letters was in a text sales letter selling a video sales letter (VSL) info product, with a "death of sales letters!" headline.
The irony is nothing if not entertaining.
And this goes quadruple with social media supremacists.
Take, for example, when one of my daily email readers told me how Gary Vee was teaching people to push out 100+ pieces of content on social media daily.
100 pieces.
Each day.
Yeesh.
Especially knowing they are building another company's platform & revenues & content library first, before their own, doing so.
But, it's a prime example of email’s supremacy over social media, too.
I'd bet green money someone who knows what they are doing with email can make more sales sending a handful of emails they quickly write and load in an autoresponder, dripped out over 4 or 5 days to a list of 1,000 people... than a chest-pounding social media rockstar can make sending 100+ posts per day to 100,000 so-called friends & followers during that same time frame.
On that note:
If you want to learn one way of using email check out:
https://www.EmailPlayers.com
Ben Settle