How to know if someone is going to refund your product before they even buy it
Published: Thu, 01/07/21
"Im really interested in this cold email template offer your affiliate partner is selling. I'm wondering if he has a guarantee of any sort that I will love the templates? I want to use some of it for B2C and then actually go into B2B with my existing services."
As a general rule, I don’t bother answering this question.
About any product.
For any reason.
Why?
Because 99.9999% of the time, anyone asking this dumb question, in not only my experience, but every single direct response marketer I know’s experience, too... they are saying:
“I intend to refund this.”
Now, they may or may not be going in with that intent.
And, it’s not always malicious, either.
But, a refunder’s rationalization hamster will play Twister with anything they purchase to justify to themselves their decision to refund in a way so they don’t feel like the low class jackass they are behaving like when they return something that was honestly advertised, and delivered on what that advertising promised.
That’s just how the human brain works.
Cognitive dissonance is a very real phenomenon.
Anyway, that's why I hardly ever answer this question when asked.
But, this time I did.
And, I did it with a glorious No.
Something else to think about:
Nobody can guarantee you an emotion (i.e., such as his asking if there is a “guarantee I will love this”) any more than they can guarantee you a result. Who cares if you love it? The real question is, did you use it and did it work? If so, it shouldn’t matter if you love it or hate it or are indifferent to it. If you didn’t use it, or didn’t use it on the right leads, or don't have something to offer anyone wants, or didn’t use some critical thinking in applying it, and it failed, that’s on you Spanky, not the templates.
Some people get pissy with me about my tyrannical attitude about refunders.
And especially on my not offering one with any of my products.
And that’s fine.
In fact, I appreciate it when they do.
Why?
Because all they’ve done is flag themselves down as one I have no desire to do business with in any other capacity whatsoever, saving me time, and saving them money.
Everyone’s grinning…
All right, on to the business:
If you want Jon Buchan’s cold email templates for half of what everyone else pays… with no guarantees you will love them or profit from them, and knowing going in you get out of anything you buy exactly what you put in (i.e., you understand you won’t get heat out of a cold stove, you have to add the wood…), then use my blatant affiliate link to get them at half of what everyone else pays:
https://www.EmailPlayers.com/cold
This offer ends tomorrow (Friday 1/8) at midnight EST.
Ben Settle
P.S. If you get his cold email templates before the deadline, you also get a bonus video:
"A Crafty LinkedIn List Building Hack"
According to Jon:
"It's a tactic that is repeatable and reliable. You can do it several times per month (or more, depending on how hard you want to push it), allowing you to add countless new, relevant, interested subscribers to your email list without having to spend money on Facebook ads. And because of how LinkedIn works, it is highly unlikely that this tactic will cease to work."
Plus, in addition to the Linkedin Bonus, you also get these bonuses too:
* Magic Cold Email Training — which runs through one of Jon’s most successful cold email templates line by line.
* Jon’s personal swipe file of website copy, emails, guerrilla marketing, direct mail campaigns, pr campaigns and content marketing
* Content Marketing Strategy Guide — about creating content that thinks and plays big to get featured by huge publications such as Entrepreneur.com, Inc.com, Yahoo Business, Time Magazine, The Independent and many more.
* How To Be Somewhat Funny — 51-page guide shows you how to write more entertaining copy, providing you with joke formulas, rhetorical devices, and writing exercises.
* Promote Yourself Playbook mini training session — video that runs through 10 quick and easy tactics to generate leads immediately.
* Jon’s new "Agency Sales" eBook and Cheat Sheet — where he provides prescriptive recommendations on exactly what activity you should be pursuing every day to generate leads.
You can grab it all today right here:
https://www.EmailPlayers.com/cold