The secret power of the Intermediate Page
Published: Wed, 12/30/20
Back in May, right before launching Learnistic, we ran into a bit of a snag. That snag was, we wanted to get it launched, being used, and refined. But, as I have learned about software companies — the first several versions are never perfect. They are often chock full of bugs. And there is an inherent danger in putting too many customers/clients in too quickly. That isn’t usually a problem for a lot of businesses. But the rabidly engaged nature of my list meant we ran a very real danger of being overrun with unhappy customers haunting the helpdesk 24/7.
The solution?
I wrote what I call an “intermediate” page.
To my knowledge I may very well have possibly invented it. At least in the secret way we did it. As I have never seen or heard of anyone else doing it our way, as it isn't obvious on the surface merely reading it.
Whatever the case, this page focused on two things:
1. Making it very clear the discount they were getting was insanely generous
(With "Email Players" subscribers especially, we probably lose money)
That was the obvious thing we did.
What was not so obvious was:
2. Using the secret persuasion technique I teach in the January “Email Players” issue
The result?
We got about 4xs the projected sales.
And even though that was more than we normally would have allowed in at one time due to the above realities of software, we did it anyway. And the vast majority of customers were extremely high quality, high class customers with realistic expectations & the patience of Job who respect the Helpdesk and the app.
What else can a new software company ask for?
This info is game-changing for any business who sells to skeptics.
And the more hostile the skeptic, the more of a game-changer it can be.
More:
In the January issue, I show you this page top to bottom, displayed for the first time ever in full context (there is only so much you can mine from it by merely seeing or examining it) with the all-powerful persuasion technique taught in the issue giving it said context.
Deadline to get this issue is tomorrow.
If this interests you, procrastination ain’t your friend.
Here’s the link:
https://www.EmailPlayers.com
Ben Settle