The Grinch's secret marketing lair
Published: Mon, 12/25/17
Yeah, he's mean.
Yeah, he's nasty.
And yeah, he's got termites in his smile, he's got garlic in his soul, and his heart's an empty hole. (The "Grinch" song makes him sound like a career politician...)
But he'd make one heckuva marketer.
And, here are a few reasons why:
1. Inventive
While it's true the Grinch is a sociopathic scum bag when he fleeces Whoville, it's hard not to admire his ability to pull it off (in one night!) almost all by himself (we have to give SOME credit to Max who pulled the sled).
2. Quick Thinking
Coming up with all those successfully elaborate plans on the spot -- especially when under that kind of pressure -- is a pretty handy skill to have in ye olde marketing "tool box."
3. Makes Everything Right
The Grinch STOLE Christmas -- looting an entire town of probably tens of thousands of smackeroos worth of gifts, presents and food (the bastard even took the last can of Who Hash!) And yet, somehow he was STILL able to make up for it and was even given the honor of carving the roast beast.
Those are some serious "PR" skills.
4. Passion
Once the Grinch gets smitten by something good (such as when Cindy Lou Who is in trouble, or when Martha May flirts with him in class) he's capable of all kinds of creativity and problem-solving feats and miracles.
And, some pretty clever ones at that...
So yeah, the Grinch is a marketing jeenius.
And you know what?
I'd bet green muney that yoyur marketing will stick out like a Who fart at dinner if you became more "Grinch like", too.
(At least in the ways above.)
OK, that's it for today.
Be safe.
Have a merry Christmas.
And, if you'd like to have the email copywriting savvy of TEN grinches (plus two), check out:
http://www.EmailPlayers.com
Ben Settle