The love child who can save your business
Published: Fri, 11/24/17
“Creed”
Not just because I’m a huge “Rocky” movie fan… or because Apollo Creed is one of my all-time favorite movie characters/villains… or because Stallone's acting is brilliant in it. But also because of all the success principles embedded inside the movie. They are classic Rocky movie themes. But, this character (Apollo Creed’s love child wanting to prove he wasn't a mistake) is plagued by a whole different set of demons than Rocky was.
I won’t give any (more) spoilers lest you've never seen it.
But, there’s one line of advice from Rocky in the movie that can make you successful at near anything you want in life — yes, especially email copywriting:
'One Step, One Punch, One Round at a Time’
So simple.
So non-goo-roo-ey.
So non-sexy, non-ninja, non-epic.
Yet, Rocky keeps Adonis on track and competing with far better, more experienced, and more naturally gifted fighters with those words. And now, Champ, elBenbo is giving you the same advice when you’re writing emails:
'One Step, One Punch, One Round at a Time’
Don’t get overwhelmed with panic over a blank page.
Don’t get bogged down with pointless metrics unrelated to ROI.
Don’t worry about what anyone outside your market thinks of your opinions or ideas.
Just one step, one punch, one round at a time.
Open your computer and start writing (one step), soon a story or theme will emerge (one punch), send it to your list (one round). Do that day after day and you will be successful — even if you’re not the most talented copywriter or salesman in the room.
More:
The thing that trips a lot of people up is the idea part.
Coming up with ideas is the easy part of me these days, not because I'm a creative jeenius, but because I have worked out a list of resources (all free) that give me all the email ideas I will ever need.
This list has been collectively worth millions in sales.
(Between emails selling my own products and from when I did client work.)
And, it's also featured prominently in the upcoming December "Email Players" issue.
She goes to the printer next week.
Subscribe to get it in time here:
http://www.EmailPlayers.com
Ben Settle
P.S. This list can also be used for pretty much any other kind of marketing you need ideas for: Live streams, webinars, sales copy, podcasts, speaking, content, and anything else.