Why I don't care about analytics

Published: Wed, 11/22/17

One of the most liberating things I have ever learned in this bid’niz was over 9 years ago when Ken McCarthy hired me to write the bullets to sell the CD’s to his System Seminar training that year.

One of the trainings was from the great Sean D’Souza's talk.

And, I will never forget his answer to a question from someone asking for data and analytics proving his methods worked, etc.

Sean’s answer?

(Paraphrased)

“We don’t use analytics or any of that and I don’t have any data — I started out as a cartoonist and I moved to marketing and this has allowed us to take 3 vacations per year, buy houses, travel, do all the things we really wanted to do. We earn more money than we need.”


I remember thinking:

“Yep. *That’s* what I want. Freedom.”

I’m not saying you should or shouldn’t be obsessed with or go blind by studying your righteous metrics and analytics (I use them, but other people decode it for me... and I still find them highly unreliable) and CTR’s, and life time value of your customers, and stick rates, and all that jazz.

Probably you should.

And, maybe I'm leaving some scratch on the table.

But I care far more about time than money.

And without busting my brain pouring over all the typical IM goo-roo razzle dazzle (that impresses would-be clients and goo-roo fanboys at the seminars and big launches), my sales go up each year, and have steadily ever since implementing the system found inside my 10-Minute Workday program sold via AWAI.

I couldn’t even tell you what my open rates are.

Or what my opt in rates are.

Or what each click is worth.

I rarely ever think about them.

What I do is look at my sales each month.

Did they trend up?

Then I’m good.

Back elBenbo goes to writing novels, going wine tasting, taking road trips, hanging out downtown at the Irish pub, golfing with my dad, binge watching TV shows with my chick, hiking the beach with my dog, or doing whatever it is I want to do that isn't fapping to metrics that aren't hard sales.

On the other hand, did sales go down?

If so, I look at lot of non-metric things first:

Like my offer, traffic, the time of the year (Summer time, for example, oftentimes shows a dip in sales for me, ooh noes!), current events, the kinds of emails I’ve been writing (are my emails appealing to the marketing proles or the more serious business people?), and a bunch of other non-metric data you can't measure with Google or flakebook data. And even looking at those things is usually a waste of my (precious) time. It always works itself out in the next month or two, and I’m back on top.

Anyway, here's the point:

If you want complicated and technical, get thee behind me, droogie.

There are other, far more geeky and tech-savvy, people you should be learning from.

If you want dirt simple, and more time to enjoy life, and have a business that works for you (instead of you working for it) then I’m your boy.

Or not.

It’s entirely up to you.

What I can tell you is, the huge $1,000 discount on my 10-Minute Workday program vanishes like scruples in a career politician tonight at midnight (EST).

If you want in, log out of Google analytics and go here instead:

http://www.10MinuteWorkday.com

Ben Settle