My unfiltered opinion of all the 7-figure copywriters suddenly popping up

Published: Tue, 10/10/17

“This isn’t Wall Street, this is Hell. We have a little something called integrity.”

— Crowley
King of Hell/King of the Crossroads
"Supernatural"

An observation:

There seems to be a growing number of people claiming to be “7-figure” copywriters.

Maybe some are, maybe some aren’t.

But, like most Internet claims, the Crowley is in the details.

For example:

Not long ago, “Email Players” subscriber Lauren Hazel asked a question on Facebook about people claiming to be 7-figure copywriters. Do they mean they earned 7-figures per year as a copywriter, or have their ads generated over 7-figures in sales? Or, did they earn 7-figures ONE year but haven’t since?

And, I would add:

How do they know their ad created those 7-figures?

Copy is a sales multiplier, not a sales creator, in my experience. How many of those sales were from the offer or the list/traffic, etc?

Yes, in some instances it's tracked.

In others, it's not.

Anyway, to the legit ones I say all the power to 'em.

But, it’s amusing to watch the rationalization hamsters spin from those who aren't, but pretend to be.

All right, on to bid’niz:

I won’t say my “Email Players” newsletter will make you a fat 7-figure payout.

But, there are quite a few for-real millionaires who subscribe.

I wonder why…

More info here:

http://www.EmailPlayers.com

Ben Settle