Flowery hands copywriting teachers
Published: Thu, 09/21/17
— Bruce Lee
“Enter The Dragon”
One of my favorite movies is Bruce Lee’s masterpiece “Enter The Dragon”.
I like it for many reasons, including the business lessons embedded within. Like the scene where Bruce is about to fight the man who killed his sister. The guy holds up a board in front of Bruce’s face, then punches it in half.
Bruce calmly says:
“Boards don’t hit back.”
Then (not-so-calmly) kills the guy.
Anyway, here’s the rub:
In fighting, there are lot of people with “flowery hands” who can do all kinds of flashy moves and feats in the safety of a classroom, impressing those who don’t know better… and, oftentimes, even being teachers of it to other hapless students. But then, in a real fight, get their azzes handed to them.
Same goes for some of these “high level” copywriters popping up.
They’re all over flakebook, especially.
And, to paraphrase Charles Bukowski — they’re like flies on the same turd, droning on about how great their copy is and high fiving each other in public. But put them in a situation where they aren't preaching to their fanboys and ghouls, and have to compete against other experienced copywriters & marketers selling to the same pool of cold leads who don’t buy into the self propping and facebook like circle-jerking, and watch what happens:
Their chest pounding copy bores readers to tears.
The Internet tough guy/boss lady talk falls flat.
And, the neediness bleeds off the page.
When you see these flowery hands copywriters get called out, it’s amusing to watch the immediate blocking of whoever did it, the sudden doubling down on the Internet tough guy/boss girl talk, and appeal to their friends to give out some high fives and likes in their incoherent defense of how genius their copy supposedly is.
If you’ve never seen this, simply observe social media a while, it’s fun to watch.
Anyway, on to the good stuff:
The October “Email Players” issue goes to the printer soon.
To see a non-flowery hands, non-secksy, non-flashy, and, really, quite boring, but proven to work model for creating an email-driven business, subscribe before I send it to the printer here:
http://www.EmailPlayers.com
Ben Settle