How this New York Times best-selling political author uses my wicked ways
Published: Fri, 08/25/17
Tom is a Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet. Obviously, these are not your average results/numbers, and he has many things in place most businesses don’t, thus your milage will certainly vary. But, it serves as yet another cog in my proof machine that I ain’t just whistlin’ dixie about my email methods working like gangbusters if you have the right product, and relationship with your audience, and ain't afraid to send some emails out:
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Black Friday weekend is the biggest sales time of the year for my subscription site, Liberty Classroom.
Last year we did $54K in sales over the four days (including Cyber Monday).
This year, post-Ben, we will have done $140K in sales by the time we close down the offer at midnight Pacific Time.
A number of factors contributed to this change: my audience has grown a bit since last year, I ran a big affiliate contest this time, and I've become a bit more adept with Facebook Custom Audiences.
But the fact is, I also mailed like crazy, at least by my standards: 10 emails to my main list and several more to a few smaller lists. I never did that before.
I warned my list from the outset: this is the weekend I promote the stuffing out of my product, and I'm going to be sending you a whole bunch of infotaining emails about it. If that's going to upset you, please go ahead and unsubscribe using the link at the bottom.
I did get some unsubscribes, but it was a trivial amount, especially next to $150K.
(Once I pay out affiliate prizes and commissions, plus 30% of the remainder to my faculty, plus taxes, I'll probably walk away with about $40K free and clear, which isn't bad for sending a bunch of emails.)
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Not too shabby, Mr. Woods.
Not too shabby at all…
Anyway, Tom is an example of someone who ruthlessly follows my system, doesn’t try to get cute or clever with it or try to “merge” it with someone else’s email ways (which is almost guaranteed to hurt sales — don’t cross the streams, Egon).
If you want to use the same methodologies, simply subscribe to “Email Players”.
The next issue goes to print in a few short days.
If you do any kind of affiliate marketing, it can give you a gigantic advantage in any affiliate contests.
(It certainly puts me out in front of other affiliates.)
Here’s the link:
http://www.EmailPlayers.com
Ben Settle