How to profit from horribly written affiliate sales letters
Published: Fri, 08/25/17
Once upon a time, an "Email Players" subscriber asked what to do when you are selling something as an affiliate that's a first rate product, but has a sales letter so chock-full of hype, screaming, and nonsense you're literally embarrassed to send your list to it.
Do you just pass on selling it?
Or grit your teeth and send them there anyway?
Here's what I suggested he write in the email:
"Look, personally, I am not a big fan of the tone of this advertising, it's actually kind of insulting to my intelligence, and the copywriter should be water boarded and then fired. But, the product is top notch, one of the best I've ever seen, and I'm willing to put my reputation on the line you'll think the same when you try it. In fact, here are some results I personally got from it…”
In other words... tell 'em the truth.
Will this hurt sales?
Actually, I bet you'd INCREASE sales.
Probably even by a lot.
Why?
Because nobody is blatantly honest like this, and it makes you stick out and softens the blow of the bad advertising. Plus, it shows respect for their time, too.
(You do respect your list's time, right?)
It'll make you more trustworthy in the future, too.
Hey, don't take my word for it.
Try it yourself and see.
And, while you’re trying that, check out the upcoming September “Email Players” issue which contains a live, and wriggling blue print (the exact emails I used and the exact content I pulled those emails from, so you can see how it’s done) of how I set up a recent last day affiliate promotion. Most of the sales come on the last day using my not-really-very-nefarious ways. And, I suspect you’d see the same results if you followed how I do it.
This issue goes to the printer in 4 days.
Grab it while the grabbin’s good by subscribing in time here:
http://www.EmailPlayers.com
Ben Settle