Tapping into your reader's brain chemistry
Published: Mon, 07/03/17
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Hi Ben,
So I've been binge-reading your ebooks lately, some multiple times. Not just because of the value, but because they're so fun to read.
And I realized I can retain so much info from what you write because my attention is being held naturally. I obviously love learning from the classics, the legends, and the A-listers... but I don't enjoy their writing style as much as yours.
Maybe I've been conditioned because I've been reading your words every day for the past two years. I don't read anyone else's stuff nearly as much yours, so my brain got used to you and associates you with entertainment/reward.
Now I struggle to pay attention to other's work. You've broken me!
It reminds me of what Eugene Schwartz said about reading junk like gossip magazines. We need to write to people in a way they're already programmed to read easily.
- Alina Medina
P.S. I'd been shrugging off the Villains book for a while, thinking "who wants to be a villain?" The reviews and the feeling everyone was reading it and referencing it finally made me curious enough to try it.
Now, I want to read it at least once a month. I never want to forget the lessons you give in this book. I've already shared it with my husband and my sister, and I want to make sure my kids read it when they're older.
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This is one of those rare Value testimonials.
Meaning, Alina revealed a powerful lesson between the lines about how to tap into a reader's brain chemistry. That is, if you were sharp enough to catch it, and if you are now wise enough to *apply* it to your own content, emails, copy, products, etc.
If you want to see the Villains book she speakeths of, go here:
http://www.EmailPlayers.com/villains
Ben Settle