Small marketing gets the money
Published: Sat, 05/27/17
“Small guns get carried”
Here’s what he meant:
Some people have bigger hand guns and some people have small hand guns. People with the bigger ones sometimes don't carry concealed since it’s bulky and heavy.
Too much of a pain in the arse.
And guys like Joe — who has trained thousands of people over the years — know this better than anyone. His solution? Carry a small, light gun. As he put it “small guns get carried.”
Of course, the objection is, smaller bullets don’t do much damage, etc.
Which ain't true.
In typical Joe style, he demonstrated (demonstration is the single most powerful way of proving a point according to the great Gary Bencivenga — and I believe him) his point via infotainment. He talked about the TV show Swamp Hunters (something like that). And explained how they killed a 800 lb alligator with a single shot from a .22 round (a small round).
And yes, my little droogie, this concept applies to your marketing, too.
Too many people are trying to conceal a hand canon in their marketing when they should be carrying a .22 or small caliber weapon in their jacket pocket. The result is, less implementation which means less sales which means less success.
And guess what?
On page 3 of the June “Email Players” issue I show how applying this concept to your marketing will (1) make your workday far quicker (2) your work much easier (3) your marketing way more profitable — especially if you are a big funnel guy who has a 10-generation family-tree-looking funnel full of fluff and nonsense.
This baby is going to the printer soon.
Hop on board the B-train here, while there’s still time to get it:
http://www.EmailPlayers.com
Ben Settle