elBenbo’s appendage leaves bad taste
Published: Thu, 05/18/17
“Love your email tips, but this one today left me with a bad taste. It is all helpful, funny, kind of light-hearted, feel good, friend-to-friend, etc. Then, almost as an afterthought, it closes with a stern warning to all of the crooks, thieves, cheats and liars that are, apparently, a significant part of your recipient list. Ugh. I'm sure that's not the feeling you want to impart to your readers, but that was my gut reaction to reading that part of your message. Anyway, just one man's opinion. My apologies if it's not my place to comment.”
My response:
1. That’s an automated appendage at the end of all my emails.
It didn’t just go on there “today” it’s been my email signature for the last 4 years since I caught a self-described "7 figure" earning fitness coach who sells high priced coaching (what a shock!) lifting one of my emails word for word, verbatim. A guy who, ironically, states on his site how hard he works for his success, yada yada yada.
(All that copying and pasting must be rough on the ol' carpal tunnel...)
The amusing part was, his own list ratted him out to me.
Which should tell you something about how loyal people are to thieves.
More:
2. In my experience, the people who get offended by my signature at the bottom of each email are either thieves who blatantly steal other peoples’ content (or are intending to), or fluffpreneurs and snowflakes who take things obviously not even directed at them personally. Getting acid reflux about that warning when you have no intention of plagiarizing (it is obviously directed at thieves) is as pointless as getting upset at an ordinary boilerplate copyright notice.
After all, they both say the same thing.
One just says it while baring sharper teeth.
Anyway, the point:
Yes, I do wish to impart that feeling on those types.
Fluffpreneurs & snowflakes will get zero value from anything I have to offer because they don’t believe in substance in the first place. And thieves are, well, thieves.
Why would I cotton to either of them?
Why would I care what they think?
Why *not* offend them?
Speaking of offending:
The next "Email Players" issue shows you how to pick fights with your competition in a way that will make you lots of sales, without people thinking you're a bully or whatever.
A little ditty I've used several times.
And will show you how to do (with 3 different examples).
That is, if you're subscribed here in time:
http://www.EmailPlayers.com
Ben Settle