Copy Slacker’s demon spawn
Published: Wed, 05/03/17
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Subject line: Testimonial from a not even customer
Hey ben.
My name is chris and the first thing you should know about me is, im not your customer.
I have "bought" a few things of yours in the past, but im not an ep or copy slacker customer.
That being said, i took your advice about copying out sales letters to become better at copywriting.
And one of the letters i copied out was [NOTE: removed to prevent a bunch of drooling swipe file-addicted copywriting fanboys from descending upon the site and screwing with its stats — BS] (twice) as im guessing its a spawn of the copy slacker method.
Then, i rewrote my own sales letter following roughly the same format.
The result?
Well, its too early to draw any conclusive conclusions, but im sitting pretty with 4 sales in less than 50 ppc leads, so around 8% conversion rate.
For reference, my old letter was converting around 2%.
This means im turning a profit on the front end of my ppc campaign, whereas i used to lose money.
So there.
Do with this testi what you like. Use it to stroke your ego, privately or in front of your eager-to-watch audience.
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Why thank you, good Sir.
My ego is always happy for a good stroking.
And yes, that sales letter is one of the many demon spawns of my Copy Slacker product — which doesn’t contain any nonsensical 85-point sales letter checklists, boring theory, or anything complicated whatsoever. Just a super simple 5-point method I use to write sales letters that bring in the bacon in hours and days instead of weeks and months.
For more info, quit that slacking for a few minutes and go here:
http://www.CopySlacker.com
Ben Settle