The 10 cent persuasion trick that kills sales
Published: Sat, 05/06/17
— Zachariah
“Supernatural”
Once upon a time (back in 2009-ish, still fresh in elBenbo’s noggin’ for some reason) I read a goo-roo's account of how someone got swindled by some convenience store owner out of something like 30 cents.
It was by one of those loaded choices like:
"Buy one for 30 cents or 3 for a dollar."
Of course, the "mark" grabbed the 3 for a dollar option without thinking about it.
Okay, so what?
Well, this goo-roo thought that was pretty cool since it wasn't lying or unethical.
It was just playing into peoples’ lack of thinking (something like that).
And hey, it worked, right?
The store got 10 cents richer, and probably made a lot more than that when you multiplied this by thousands of others falling for the same gag.
But you know what I think?
I think it literally robs stores like that of sales.
Why?
Because (and this is the case with a *lot* of people), later on, the guy who bought realized he'd been “had.”
No... 10 cents ain’t gonna break anyone.
But it made him kind of mad when he thought about it.
And that means, he probably NEVER went back. Which means he probably never spent money there again. And, for all we know, he may have even told other people not to go there, too — potentially taking away future sales from other potential customers.
Who knows how much one angry customer costs?
Ah well.
If goo-roo fanboys get boners over that, all the power to ‘em.
Which is probably why they don’t like my Villains book.
Not secksy enough, you know.
They are actually disappointed it doesn’t contain super duper double top secret “Tactics!” and is instead a set of timeless principles used by many of the most persuasive people through history — including certain Villains, and people I call “Villains” even if they weren’t technically breaking any laws or whatever.
(My definition of a Villains differs from the mainstream definition.)
Anyway, if this bores you, that’s okay.
Plenty of conventional persuasion books and courses to choose from.
But, if it intrigues you, more info here:
http://www.EmailPlayers.com/villains
Ben Settle