How to “curve” sales letter bullets like a Wanted assassin
Published: Sat, 04/29/17
Helluva flick.
Frankly, the ending one-liner *alone* is worth an entire month of emails.
Anyway, one of these assassins’ “powers” is the ability to curve bullets (midair) around other objects. In other words… Instead of shooting the bullet in a straight line, they can manipulate it to go wherever they want.
(Like around buildings, people, furniture, etc).
And you know what?
I couldn’t help but think how dead on accurate a metaphor that was for writing sales letter bullets, too. If you want to immediately boost your sales… learn how to “curve” bullets in your ads by taking seemingly boring and “ordinary” facts about your product… and twisting them into something exciting and dramatic.
Something drenched in curiosity.
Something that makes people HAVE to get your product.
Fact is, most bullets are about as exciting as a dead fish.
Total snoozers.
Hardly anyone knows how to write “curved” bullets anymore.
It’s like a lost art.
And, even fewer can teach it.
Which means, when YOU learn how to do it, you’ll be able to blow your competition’s ads right out of the water. So to help with this epidemic of boring bullets, the May “Email Players” issue includes a condensed training showing a lot of the ways I use to make my sales letter bullets (I write a ton of bullets — my elBenbo’s Apprentice sales letter last summer had 42 *pages* of just bullets just in the P.S. — making it the longest P.S. in the history of direct response, someone call the record books…)
It’s info like this that can make writing copy a helluva lot easier.
And, more dramatic, too.
I’m sending the list to the printer tomorrow.
So if you want in on this issue, there’s simply no time to lose.
Subscribe here immediately, while you still can:
http://www.EmailPlayers.com
Ben Settle