How this A-list freelance copywriter gets paid to prospect for new clients

Published: Tue, 04/04/17

One of my favorite pieces of advice when I did client work and was always looking for clients (back when Fred Flintstone roamed the earth) came from and interview my pal Michael Senoff did with the great, and esteemed A-list copywriter Bob Bly.

The advice in that interview?

Bob was saying how he used his books to get clients.

For example:

(And since Bob reads these emails I will try to be as accurate as possible from what I remember in that interview, so as to not incur his wrath!)

He had a prospective client contact him.

And, the client was on the fence about hiring him.

So what did Bob do?

Start begging?

Pleading?

Cutting his fees?

Hard selling?

Pshaw.

No, he simply said:

“How about I Fedex you a copy of my book, go through it and after that if you don’t decide to hire me, that’s okay, good luck.”

Did that work?

You bet your big ol’ hairy bootay it did.

And, I remember after hearing that I would do something similar that worked — with a copywriting course, which demonstrated (1) I know what I’m talking about (2) I’m legit and (3) I actually, you know, write (as Ken McCarthy told me after seeing I had a ton of content on my site, “it’s rare to find copywriters who actually write…”)

It also let me get paid while I prospected for clients.

(i.e. sold the product which also served as a prospecting tool.)

More:

Most recently, I’ve had similar experiences.

Specifically, since launching my Copy Slacker product.

I don’t even take clients anymore (and am vocal about it), yet several would-be clients have merely seen my daily emails and heard I had a product and immediately wanted to hire me sight unseen.

Anyway, the point of all this?

If you’re a freelance copywriter there’s no need to starve.

Simply do this:

1. Build a product about copywriting

2. Mail your list daily about it

3. You get paid on those sales and, if you fill your product with information about your services, you will get leads who want to hire you.

i.e. You get paid to prospect, baby.

What?

You don’t know how to build a product?

Then I highly recommend you stop being a snob and register for the valuable training Danny Iny’s team will be doing Thursday (April 6th, noon PST, 3:00 EST) showing you how to build a course you will get paid for even before you finish creating it.

Yes, there will be a pitch at the end for further support, etc.

But, the training will teach you how to do everything.

Again, it’s free.

It’s Thursday.

And, it’s right here for you to register at my buck nekid affiliate link:

http://www.EmailPlayers.com/course

Ben Settle