Don't ask the deer how to hunt it, ask the hunter
Published: Tue, 02/07/17
– Dante Nero
Comedian
In which the question is asked…
“what do you think of asking your list how often to be mailed.
I see gurus doing this sometimes but you mail every day without asking.
Have you seen what I am talking about?”
Why, yes, I have.
And, I disagree with it.
In fact, I’ve written about this in the past already.
And while I can’t speak for anyone else, I can tell you that if I asked my list how often they wanted to be mailed (especially at the opt in) they would most likely say less than daily. (Some of my diehard readers want more, but the majority would say, “2-3 times per week would suffice”). Just this past weekend I got the usual gaggle of jackanapes saying mailing 7 times on Sunday was overkill, etc, without realizing that I got 43% of my sales for the entire weekend Sunday, and all those sales rolled in just a few minutes after each email went out, like clockwork. If I'd stopped at "just a few should suffice" I'd have had at least 30-40% less sales than what I ended up with.
The point?
It all goes back to the hunter-deer phenomenon.
If you want to learn how to bag a deer, who do you ask:
The deer?
Or the hunter?
If you’d say the deer, then go ahead and survey your list on how often they want to be mailed. Let them tell you how NOT to hunt them in a world where every marketer is chasing them, and they just want a breather from it all, and are trying to cut down on inbox clutter and sales pitches plaguing their every move (retargeting ads, facebook pitches, self serving tweets, email blasts, direct mail, TV commercials, and the list goes on…)
Me?
I learned a long time ago to ignore the deer.
Yes, the hunter studies the deer and the forest the deer lives in.
But, he does not take the deer’s advice on how to hunt it. (It’s not unlike when guys foolishly ask women how to attract and get more dates instead of asking the handful of guys who demonstrably have no problem getting dates — the advice is almost always 180 degrees opposite. But, I digress…)
Anyway, the deer want to buy.
But, they don’t want to be sold to.
And when you “get” that, it all falls into place.
More:
This is the attitude I like to see in my “Email Players” subscribers, too.
If you are just going to ask the deer don’t bother subscribing.
There is nothing I can do to help you.
But, if you are wise enough to ask the hunter, then bring it on in.
Here is the URL:
http://www.EmailPlayers.com
Ben Settle