Hardcore doers vs soft served droolers
Published: Sat, 02/04/17
After this last Labor Day weekend I ended up going to Wing Chun every day for a week straight. Usually I go once per week since it is a 1.5 hour drive. But, I had taken a few months off and wanted to get back into the swing of things. Thus, I hiked up the skirt, strapped on the balls, and went every day, driving all over the place.
Anyway, each lesson is 2 hours.
And, I spent one of those 2 hour lessons on ONE thing.
Just one little move that amounts to a step and touching the Wing Chun dummy.
It’s about .5 seconds of movement.
And, you know what?
Even after that 2 hours, I still haven’t gotten it mastered in any way, shape, or form. Yes, it is one very short movement that even a child could do. Yet, there is 300+ years of depth in that one movement. And, Sifu still shows me different ways of doing, different applications of it, and different versions of it. In fact, he says after 40 years of teaching he always gets a new epiphany about whatever he is teaching.
My point?
Wing Chun is deep.
It’s for deep thinkers (not shallow thinkers).
And, so is what I teach about email, copywriting, and everything else I study.
All I know is fundamentals and how to dig deep into them.
I couldn’t tell you what half the “ninja!” sounding terms people use for email or whatever even mean, nor do I care. I am all about depth and not shallow. Every email I write (even this one) I dig deeper into my craft, catalog it, and re-teach it in my newsletter.
Anyway, here’s why I bring this up:
The info I teach is for deep thinkers, not shallow tinkerers.
Hardcore doers, not soft served biz opp droolers.
And, this goes double for the "Wine Villains" Napa event I am doing with Troy and Misty.
We don’t want any shallow thinking goo-roo fanboys there.
Only deep thinkers, who think for themselves, and think like actual business people.
If you’re interested in this, here are the details:
(reprinted word for word from Monday’s email)
Now that I’m at the “Good Cop, Bad Cop, Insane Cop” invent this weekend, I want to tell you about my *next* event (called "Wine Villains")
Here’s the story:
A few months ago I found someone in my small drinking town with a big fishing problem who is also one of the top marketing coaches on the planet who has built multiple 7-figure businesses.
His name is Troy Broussard.
And, he’s one of the best I ever done seen at converting website visitors to customers. The amount of sales he helps people generate by tweaking their sites (not even touching their copy) is ridiculous. He’s also one of the world’s top infusionsoft experts, too. And, we just happen to run in all the same circles, are friends with all the same people, and even speak at the same kinds of events.
Anyway, last time we hung out it was in a wine bar here in town.
And, while enjoying a delicious Napa Valley wine, I had an idea.
An awful idea.
Your pal elBenbo had a wonderful, *awful* idea:
Let’s do an event in downtown Napa, California at my favorite wine tasting room. And, in addition to teaching for a few hours, the next day let’s do a group wine tasting where we all hang out and hop from one vineyard to the next… letting the ideas, solutions, and insights flow like the wine into our glasses. (Anyone who goes to events know the *real* education happens outside the event, relaxed and hanging out becomes like a feeding frenzy of ideas.)
Troy was in, of course.
(He digs teaching and also Napa, as much as I do).
And so, I immediately called upon the one and only Misty (my podcast announcer babe, Vice President of my Facebook group, business confidant, and the *only* person I have ever let write emails for me) to get in on the action, too.
The result?
"Wine Villains" is on, baby.
And, here are the details:
* The dates are July 7-8 at my favorite tasting room in down town Napa, California.
* First day (July 7) is 4 hours of unlimited wine while Yours Unruly and Troy teach
* Second day (July 8) is the group wine tasting
* I’ll be there a few more days to celebrate my birthday on the 10th, and you’re welcome to join on the fun
* The event will be 4 hours long: First hour mingle, hours 2 and 3 is teaching, Q&A, talking to you about your business, riffing about whatever you want to know, hour 4 is mingling and interactive teaching and wine again
* During those 4 hours there will be *unlimited* wine served (picked by elBenbo himself) along with food
* It is NOT going to be expensive
* But, we are limiting it to 20 people unless there is a huge demand, then I will let a few more in. I want this small and intimate with classy players, not big and detached with people who just want to get drunk and act like morons
And finally:
I want this event screened.
Quality, investor-minded people only.
No low class jackass, opportunity-minded people.
Thus, there is no order page.
(Unless I know you, then you can be fast-tracked through my security with a link).
Instead, you will have to talk to Troy personally so he can screen you and give you the details, answer your questions, and see if you are qualified, etc.
Also, one more thing:
There will be no upsells or pitches.
This is more of an “experience” event than anything. And, Troy, Misty, and I have all agreed we couldn’t care less about making a profit on this and will likely lose money on it. We just want to do this (nice vacation), and we are making it happen whether one person wants to go or 20 do.
I bring this up so you realize there will be no hard pitch when you talk to Troy.
If anything, he will likely try to persuade you NOT to come.
It’s the way we roll.
All right, if you’re interested the first step is to reply to this email with your name and phone number, I'll then send to Troy and he will call you back.
Or, if I know you, I will send you a fast-track link.
Either way, put "Napa" in the subject line.
See ya in Napa…
Ben Settle
P.S. I can tell you from experience spending two birthdays in Napa, hotel rooms go quick. If you are going to do this, email Troy so he can call you back, make your decision, and, if you do want to go, reserve your hotel immediately.