How to cook up million dollar product titles
Published: Sat, 02/11/17
Napoleon Hill’s original title for his mega-bestselling book “Think And Grow Rich” was…
“Use Your Noodle
To Win More Boodle”
Almost painful to read, ain’t it.
But, here’s why I bring it up:
That book is one of the best-selling books of all time. But, do you think it would have sold as much with that moronic title “Use Your Noodle To Win More Boodle”? Even with the exact same content inside?
Of course not.
Such is the power of titles.
Your title is the “headline” for your product.
If you write a lame title or (even worse) swipe someone else’s title because you’re too lazy to do your own title (making yourself look like a hack at best, and a fraud at worst), your sales won’t be anywhere near where they should and could be.
Anyway, why am I bringing this up?
Because last year I helped my friend and “Email Players” subscriber Ray Higdon (whose Personal Branding & Marketing event I am at now to speak this weekend, ironically) name a couple of his products — including one product that made a crap load of money that, my ego would like to believe (accurate or not…), was helped at least somewhat by the product name.
(Called “The 3-Minute Expert”)
And since then, a handful of people have asked my help on how to name products. (Including Mark Habert who said I “made him a lot of muney” when I helped name one of his products.)
Well guess what?
I do have a formula (of sorts). And, it’s the same formula I use to name all my other products, too.
Yes, both non-fiction products and fiction products alike.
(I have so many titles now between amazon, my podcast, my regular site, and other products I have pen names for, I’ve lost count.)
More:
It usually takes me about 30-seconds to whip these titles up.
Requires zero “swiping” or inspiration from anyone else’s products.
And, is 100% based upon what my markets/audience will respond to nearly every single time (there are always exceptions). i.e. they are “sale ready” — making it instantly obvious what I’m selling and why they should buy, just looking at the title.
And that is the No-Secret:
I look at them just like I look at email subject lines and headlines.
So, if you want to ingrain how this is done, simply write emails using my system and your brain will automatically start thinking in these terms.
At least, that’s been my case.
Your milage may vary.
Either way, here’s where to subscribe:
http://www.EmailPlayers.com
Ben Settle