How to get customers to fall in love with you
Published: Mon, 01/23/17
“A woman falls in love with you for what you are,
spends the rest of the relationship trying to change you into something you’re not,
and then leaves you for a man who is what you were.”
He’s obviously talking to spurned guys in that quote.
But, in business, it applies to both men and women.
And, it especially applies to freelance copywriters, coaches, and consultants — where there are certain clients who hire you for what you’ve done/are known for, spend all their time getting you to change everything you know works (based on raw experience and 100-years of direct marketing history) to what they think will work (based on some cool ninja-sounding bright shiny object theory they learned at a seminar or on Flakebook). Then, when you give in just to “get along”, they say what you did didn’t work and hire someone else who does what you were originally doing.
That certainly happened to me back in the day.
It’s also happened to many others who tell me similar tales of woe.
And you know what?
If that happens to you (just like when it happened to me), it’s all your fault — not the client’s. Chances are, the clients are good people and mean well, but are being led astray.
You simply don’t know how to manage them.
And, thus, you both got hurt as a result.
That’s the bad news.
The good news is, this is one of many such things I teach in the February “Email Players” issue. I show you not only how to avoid having the above happen to you using a lesson no other marketing or copywriting teacher has ever taught you.
(To my knowledge, especially due to its unapologetic and politically incorrect bluntness.)
But, I will.
And, a merry time will be had by all…
Anyway, more about this in the February “Email Players” issue.
She goes to the printer tomorrow.
Subscribe in time to get it today here:
http://www.EmailPlayers.com
Ben Settle