How not to name a product
Published: Thu, 01/05/17
- Marty
"Kick Ass 2"
Once upon a time I helped a friend name his product.
I had helped him name a product before that which did extremely well (it is one of the single most recognized product names in the MLM world) and he wanted to get my ex-spurt opinion on a new product he was building. He (wisely) didn’t want to use the usual tired names 99% of Internet marketers all use on their products and, what were some ideas?
My reply:
“yeah forget the stale tired
Internet marketing product names
with blueprint, 1%, manifesto, etc.
It’s all me-tooism.”
It’s true.
Copying others’ product titles in the same niche or industry makes you look like a wannabe. It not only confuses the market but it just looks weak.
Like you can’t think up anything original.
Like you’re a follower (technically, you are if you do this) and not a leader.
Is that what you want people to think?
That you’re but part of the usual herd?
It’s like the character Todd in Kick Ass 2.
He wants to join Kick Ass’s super hero team and ends up coming up with a costume using Kick Ass’s exact colors (just in reverse) and the names he comes up with are names like “Ass Kicker” “Captain Kick Ass” and “Dr. Kick Ass”, etc.
Dumb.
Immoral of the story?
Don’t be a Todd.
End of sermon.
Anyway, speaking of titles:
I am doing a seminar with Ryan Lee and Dan Meredith next month called “Good Cop, Bad Cop, Insane Cop” (you can guess which is which). It’s going to be in New York. And, it will be one day and very inexpensive. We’re going to teach how we each use continuity (Facebook groups, membership sites, and print newsletters respectively) to create high six to seven figure incomes while only having to work just minutes per day.
We only have around 70 spots, I think.
It’s not in some dopey hotel, but an actual work space.
If you want in (we have no sales pitch, you either want it or you don’t) go here:
http://www.EmailPlayers.com/cops
Also, this event will *not* be recorded.
New York law says you're not allowed to record police...
Ben Settle