Why only chumps pay for informational products
Published: Tue, 01/03/17
When it comes to informational products (books, newsletters, membership sites, courses, programs, yada yada yada) there’s a huge difference between *buying* these things and *paying* for them.
If you pay for these things, you’re a chump.
If you buy these things, you’re a champ.
And, I’ll prove it to you right now:
One of my most prized possessions in my marketing library is Gary Bencivenga’s $5k “farewell” seminar on DVD. I bought that bad-boy in early 2008. And, I have gone through it 28 times (for some sick reason, I keep count, probably borderline OCD). It stung forking over the $5k for that at the time. But, I can trace hundreds of thousands of dollars in sales of my products and at least tens of millions of dollars (collectively) in sales in my client’s income (when I did client work) to the info that course.
I still go through it once per year.
And, I still profit immensely from it.
Thus, I *bought* that course I didn’t pay for it.
On the other hand:
If I’d purchased that course, laid out the $5k, and did what probably 90% of people do these days with info products — where I just sit on it, maybe flip through it every now and then, but then flit off to the next BSO (bright shiny object) for another exciting new-purchase dopamine drip… and made nothing from it, got zero benefit from it, and basically give it the same value as I would a doorstop as a result… I would have *paid* for it and not bought it.
Paying for it would have made me a chump.
Buying it though, has made me a champ (at the stuff I sell).
Anyway, why am I bringing this up?
Because I am soliciting questions from people who have purchased my 10-Minute Workday program I did with AWAI. We are doing a couple back-to-back Q&A webinars about the program tomorrow and Thursday (you will have to be on their list for a link and times — don’t ask me, I just work here). And, I want to make sure people are using the info (bought it) and didn’t pay for the program.
Lots of moving parts up in the 10-Minute Workday.
But, once you get it dialed in and working, life gets to be a lot more fun.
No need for clients (unless you want them)
No need for an alarm clock.
And no need to bend your will to anyone else.
So, if you have any questions about the program you bought (and hopefully didn’t *pay* for), reply to this email as soon as possible so I can get it to AWAI. Make sure these are questions about the program and NOT customer service or whatever.
All right.
That’s it.
More tomorrows…
Ben Settle