Benxit
Published: Wed, 12/14/16
Yes, it was one of the the most profitable launch I’ve done.
Yes, it could have grown quickly into thousands of members.
And, yes, it could have made a lot of the green stuff for my unrighteous self, Producer Jonathan, and Misty the podcast babe we brought in as a partner on it. I don’t remember the exact numbers, but it was crazy profitable. And, that was without even having the PayPal option open (we’d have probably added another 300-400 or so members easy going by how many asked about it).
But, I killed it off literally the day after the launch.
And, I even purposely didn’t mail as much on the last day.
Why?
Because it turned into a monster I despised:
People sending me support tickets (instead of using the support email).
People hunting Misty down on Facebook asking her tech questions.
People (rightfully, this was 100% my bad) pestering me about why they couldn’t download a lot of the content (our web host decided to take a dump on us that weekend, elBenbo’s Law: Whatever nightmares can happen during a launch WILL happen…) This was, incidentally, when I realized I have the single best audience I could ever ask for. Their level of patience about this was astonishing.
Anyway, I called Jonathan the next day saying it had to die.
His wife, Cupcake, couldn’t believe it.
Why would I kill off such a profit machine?
Because it’s not about the smackola for me.
It’s about peace of mind first.
And freedom (I’d have been trapped by that membership site — it was intolerable at 900+ members, it would have gotten exponentially worse at 5k, 10k, members and beyond).
And, yes, fun.
This is a philosophy I apply to every facet of my life — whether it be a biz deal, a woman, a friendship, a family member, or anything else — if something or someone doesn’t jibe with my mission, I hit the eject button and jettison them out of my life. It’s not done out of malice or anything — it’s done out of necessity so I can ruthlessly go after my goals and mission in life without distractions.
You only get one life.
Why waste even a precious second of it on toxic people and things?
Anyway, I don’t know if this adds to your life or not.
But, I do suggest adopting the same mindset if you haven’t.
Okay, onwards to me trying to sell you something:
This “principle-based” way of living life is something I apply to my marketing. And, in the January “Email Players” issue I get deep into the subject and how to apply it to your business, copywriting, marketing, emails, and any other bid’niz endeavors.
Here’s the link to subscribe in time:
http://www.EmailPlayers.com
Ben Settle