Why my audience is most intelligentest in the world
Published: Tue, 12/13/16
Let’s gather around and see what she asks:
“Avoiding starting this email with a salutation seems odd, but I can follow instructions! I have been following you for several years. This email brings two questions to mind that I would love your perspective on if you would care to give it. Which do you believe would be the best approach for infomercial copy, principle-based copywriting or tactic-based, and why? Do you know why not using a salutation works better for you? It seems contrary since we are egotistical and like to see our names in personalized marketing. I look forward to your response. Thank you.”
I use them in sales letters.
Why?
No particular reason.
There are people who have supposedly tested using a salutation vs not using one and claim giant lifts in response, but I am skeptical of anyone’s so-called test data these days. Although I have been privy to seeing some huge jumps in response in direct mail by using someone’s first name — especially in the headline.
For emails?
My readers tend to be a lot more intelligent than most.
And they know what I’m up to.
Ooh, they know…
So anyway, that’s my take on it.
Do with this info whatever you want.
Back I go to prepping for a coastal road trip this weekend.
While I’m doing that, check out my “Email Players” newsletter here:
http://www.EmailPlayers.com
Word up.
Ben Settle