Why I don't care about analytics or data
Published: Sun, 12/04/16
One of the trainings was from the great Sean D’Souza's talk.
And, I will never forget his answer to a question from someone asking for data and analytics proving his methods worked, etc.
Sean’s answer?
(Paraphrased)
“We don’t use analytics or any of that and I don’t have any data — I started out as a cartoonist and I moved to marketing and this has allowed us to take 3 vacations per year, buy houses, travel, do all the things we really wanted to do. We earn more money than we need.”
I remember thinking, “Yep. *That’s* what I want.”
I’m not saying you should or shouldn’t be obsessed or go blind studying your righteous metrics and analytics (I use it, but Jim Yaghi decodes it for me...) and CTR’s, and life time value of your customers, and stick rates, and all that jazz.
Probably you should if you do bid’niz the way everyone else online does.
Admittedly, I’m probably leaving all kinds of the green stuff on the table not doing so.
But, I also know I don’t need any of that to have more than enough for my needs.
More:
Without busting my brain pouring over all that razzle dazzle (that impresses would-be clients and goo-roo fanboys at the seminars and big launches, if that's your goal), my sales go up each year, and have steadily ever since implementing the system found inside my 10-Minute Workday program sold via AWAI. I couldn’t even tell you what my open rates are. Or what my opt in rates are. Or what each click is worth. Or any of that.
I simply don’t care.
What I do is look at my sales each month.
Did they go up?
Then I’m good.
Back elBenbo goes to writing novels, going wine tasting, taking road trips, hanging out downtown at the Irish pub, hanging out with my dad, hiking the beach with my dog, or doing whatever it is I feelz like.
Did sales go down?
Then I look at lot of non-metric things:
Like my offer, traffic, the time of the year (Summer time, for example, sometimes shows a dip in sales for me, ooh), current events, the kinds of emails I’ve been writing, and a bunch of other non-metric data you can't measure with Google or fancy shmancy software.
And even looking at those things is usually a waste of my (precious) time.
It always works itself out in the next month or two, and I’m back on top.
Anyway, if you want complicated and technical, get thee behind me, droogie.
There are others you should be learning from.
If you want dirt simple, then I’m your huckleberry.
Or not.
It’s entirely up to you.
What I can tell you is, the huge discount on my 10-Minute Workday program vanishes like scruples in a career politician in less than two hours from now.
If you want in, log out of Google analytics and go here instead:
http://www.EmailPlayers.com/awai
Ben Settle