4 most abusive "A-list" copywriters
Published: Mon, 11/07/16
1. AWAI’s audience are super tenacious.
Even MY "people avoidance" game was null & void.
One of them even followed me into the can. And while I was sitting in the stall to, er, do my bid'niz, she knocked on the door, “elBenbo, can I ask you a quick question about how to write subject lines…?”
I was impressed.
Aghast.
But impressed…
2. A-list copywriters are far more abusive than you think.
For example:
While at dinner, David Deutsch kept making me fetch him tea. Glass after glass of the stuff. And each time he sent me on my way to get him another pitcher he'd say:
“And one more thing…”
“What, sir?”
“Hurry up.”
If that wasn’t bad enough, Clayton Makepeace kept tossing my water on the ground saying, “elBenbo! Since you are lower than a dog, you can lap up your drink like a dog!”
Kim Krause Schwalm attacked me with her girl privilege sexism. In her evil… her ULTIMATE evil… She made ME make *her* a sammich…
And then there was Brian Kurtz.
Let me just put it this way:
When I poured him a glass of wine, not only did I get chastised for daring to cast my shadow on him, but when a single drop of the wine plopped onto his hand as I filled his glass he whispered something to me that terrified me to core of my very soul. All the color left my face and, as he tossed back his head to laugh, lightning flashed in the horizon...
3. Apparently a Hoedown is a party with line dancing.
When I went to the hoedown mixer AWAI put on for everyone, imagine my disappointment when I realized a hoedown isn’t a party with lots of hoes…
4. I feel sorry for Dan Kennedy.
He’s a copywriting & marketing hero of mine. And, I really let him down by not allowing him to meet me in person when he had the chance while there…
So there you go.
Some epiphanies I got at the AWAI copywriting bootcamp.
What?
You feel like you just wasted 5 minutes of your life reading this?
Well, that sux.
But, you can make up that time by wasting even *more* time in my elBenbo's Lair free Facebook group I set up for my audience, customers, daily email readers, subscribers, etc, who want to rap about bid'niz with your not-so-humble boast.
Here's the linky:
http://www.elBenbo.com
Ben Settle
P.S. I don't approve anyone for joining who:
1. Doesn't have a picture of themselves on their profile
2. Is subscribed to too many other groups
3. Are known trolls or spammers, etc
I am quite intolerant as it is.
I'm even MORE intolerant in there.
And, yes, ladies, misogyny is *encouraged* in elBenbo's Lair...