Dear affiliate marketer: Don't bring a whip to a gun fight
Published: Fri, 10/28/16
You gotta go “Indiana Jones” on the competition.
Ever see the movie “Raiders Of The Lost Ark”?
Remember that scene where Indie is running through the crowd with whip in hand… and that swordsman pops up doing a bunch of fancy moves challenging Indie to a duel (whip vs sword)?
But instead…
Indie simply pulls out his gun and shoots the idiot dead?
No “duel” necessary?
That’s how you do affiliate marketing. In other words, don’t try to out-muscle your competition if they have more “celebrity” juice, better marketplace positioning, better ads, etc.
Don’t bring a whip to a sword duel.
Bring a GUN, baby.
And that gun is… email.
You have to realize with email, if you do it right (and almost nobody does) by writing emails that are fun to read and buy from (and not just blatant pitches with needy “last chance!” subject lines), you have no competition. At least, not to the people on your list. All the goo-roos and other big shot affiliates may have bigger swords and fancier moves.
But, with email done right you have a gun.
Use it and you’ll win without breaking a sweat.
End of PSA.
On another note:
Sometimes you just have to do a blatant affiliate pitch. Maybe you’re low on time. Or low on ideas. Or just have an offer so groovy you just want to say it and not screw around with anything fancy.
Well, guess what?
The November “Email Players” can assist your righteous self with that.
Inside the not-so-hallowed pages of the next issue, I show you a model/template for doing an affiliate pitch people won’t go “ew! stinky pitch!” to at first sight. Instead, if they like you and have any interest in the product at all, they are likely to at least give it a reading.
And, if you do it right, a buying.
Anyway, that’s the next issue.
Going to the printer in a few days.
To get your filthy mitts on it, click the link below while you have time:
http://www.EmailPlayers.com
Ben Settle