How to get copywriting clients (literally) begging to hire you
Published: Fri, 10/21/16
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Hey Ben Settle, had to pop in and share...
I finally started doing daily emails for my freelance copywriting business.
(Why the procrastination? I told myself it was because all the leads that came through my website were crap. Startups with no revenue who wanted a sales letter for $50, yadda yadda yadda. The REAL reason was I didn't want to make the commitment.)
Anyway, I'm on week 5 now.
I just got off a call with a prospective client.
This guy found me on Twitter and then signed up for my email list.
Then he reached out to *me* and shelled out $250 for me to spend an hour on the phone with him ripping apart his sales letter. (When I told him that's my process for all my new clients, he said "Sounds like a steal!")
At the start of the call, I hear him rummaging around. "Hold on," he says, "I need a pen. I want to take notes."
As we're talking, I can tell this client is a great fit for me. They're making solid 5 figures a month now, and they want to do $1 million next year.
The whole time, he's hanging on my every word. "Oh, wow, I didn't see that. Uh huh. That's a great point..."
We're wrapping up, and I ask him what his thoughts are.
He says: "I like you, I like everything I've seen from you, and I definitely want to move forward. Just don't kill me on the fee, OK?"
The best part? I'd only been doing daily emails for 2 weeks when he contacted me.
10 emails to land a client who could be worth 5 figures.
You're a geeeeeenius.
**UPDATE**
And as an update, I closed that client for a $9,500 project and I've already taken payment for the 33% deposit.
My proposal was actually for $9,000, but he upsold *himself* to tack on one more piece of copy. :)
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^^ correct.
Listen, here’s the thing, and there's no way around it:
If you're a freelance copywriter and you use my unruly email methods, you automatically position yourself -- day by day -- as the the only real person worthy of hiring. It doesn't matter if you're the "best" copywriter they can hire. It doesn't matter if you have zero social proof. It doesn't even matter if you're competing against a bunch of other copywriters. You are, simply by mailing daily and using my wicked ways, showing (1) you can actually write copy (you'd be surprised how many clients have been burned by "rockstar" copywriters, finding out they can't write copy very well, just shmooze at all the right seminars)... (2) can meet deadlines and are reliable (after all, you're writing *every day*)... and (3) demonstrating your skills, on display.
How do I know this works?
You mean besides Josh's testimonial and all the others I get from freelancers?
Personal experience, babycakes.
Example:
Back in 2005 I got contacted by the "founding father" of Internet marketing as we know it Ken McCarthy. He didn't know me from Adam. He had simply been to my site, saw that I write a LOT, and pretty much hired me on the spot. (I just had to have a call with him, and show him some samples.)
He even flat out said:
"All I know is you can write,
which is rare for copywriters."
He could have hired anyone.
Certainly, there were writers with more experience and "social proof" than elBenbo at the time.
But, he picked me.
And, only because I showed I write regularly.
And I had that same experience with a couple of my best other clients, too.
Anyway, so there you go.
Why freelancers should be using my sinister email ways.
To learn them, and learn them *fast*, check out my monthly (expensive) "Email Players" newsletter:
http://www.EmailPlayers.com
Ben Settle