Your opinion is irrelevant
Published: Sat, 10/08/16
For my entire career I didn’t ask people their opinion on my show.
I don’t care what you think.
I care what I think."
-- Howard Stern
(In response to a listener insisting
he needs audience feedback on how
he runs his multi-millyon dollar
show he built from scratch)
A cautionary tale for ye olde arm chair marketing goo-roos:
Back when I first promoted Brian Kurtz’s “Titans Of Direct Response” DVD’s I sent a lot of emails. Yes, even by elBenbo’s standards it was a lot. And, as I wrote at the time, I got about 200 opt outs total, to generate some $34k in sales to a relatively small list which, if memory serves, resulted in a single spam complaint.
(ooh)
Now, I don’t know about you.
But to me, 200 opts outs is a small price to pay for that many sales.
(BTW, I had lunch with Brian Kurtz at Ryan Lee’s Freedym Fest event a few weeks afterwards. And, he told me I got second place out of all his affiliates — losing only to Glazier-Kennedy, which has a list 10+ times bigger than mine. And, even then I only lost by a few sales. But, if you go by actual conversion rates, I won, as is often what happens when I do this sort of thing…)
Where was I?
Oh yeah, opt outs vs sales.
Not everyone agreed with my methods.
One bloke in particular droned on about how “less is better”, etc.
My response:
“Your opinion is irrelevant,
try harder next time.”
That, of course, set him off.
How DARE someone ignore his hard-won armchair marketing advice? Why, he… he… he’s a “customer!” He even predictably insisted I listen to my customers like him instead of being a jerk.
Except, for two things:
1. He wasn’t a customer.
(He’d never bought anything from me, and I’ll make sure he never will)
2. My *customers* are the ones I did listen to.
Anyway, I found that amusing.
And, maybe you just did, too.
Either way, if you want to learn how to write emails people look forward to reading and buying from, then check out my “Email Players” newsletter — especially if you want to stick in someone’s psychology so they want to buy from you and only you.
(They’ll accept no substitute.)
Click the shiny, Halloween candy-like link below for more info:
http://www.EmailPlayers.com
Ben Settle