Why "blind" marketing can make you more sales
Published: Sat, 09/24/16
“Ben, close your eyes.”
i.e. fight blind.
I’ve seen this sort of thing in the movies before. And, I always wondered if it was possible. Well, not only was it possible, I daresay I did *better* with my eyes closed than I did when my eyes were open. And the reason why was, with my eyes closed, I was forced to control the center line or get hit. In Wing Chun this is everything. You always control the center line not unlike a master chess player always controls the center of the board. That way your face, body, and lower body are protected at all times (if you are standing correctly), and you are in a much better position to attack at the same time.
Anyway, it was quite a rush.
And, like I said, I did a helluva lot better.
Why?
Two reasons (and yes, there’s a biz’nid lesson here, patience, my little droogie):
1. My natural fear of being hit was gone.
If you don’t see a punch coming in, you don’t really fear it. You simply control the center line and keep contact so you can interpret force and know what to do with it using the tools Wing Chun gives you.
2. Your eyes can deceive you.
That’s almost cliche’, I suppose.
But that makes it no less true.
I had zero distractions, all I focused on was feeling my training partner’s movement (a first degree black belt in another kind of kung fu called San Sao, who is now learning Wing Chun, so not exactly a noob to fighting), and interpreting the force to deflect and use it to my advantage.
Anyway, I know, I know…
You want to know how this can help YOU, don’t you, you solipsistic little monkey?
Well, okay then!
Listen up, listen good, and never forget:
Business, marketing, selling, copywriting, is the exact same.
It’s all about not letting your eyes get distracted by pretty things (like BSO’s, new sales “tricks”, what some jackass trying to bait you into a debate and waste your time on flakebook, someone else’s metrics, sales, or numbers… or even doing mind-numbing tasks that are better outsourced… this can take all kinds of forms). If you focus on the things that bring in the bacon, which is the equivalent of controlling your center line, you will perform a lot better.
Your emails will make more sales.
Your sales copy will convert better.
Your paid ads will get you more (and better) leads.
And the list goes on.
Control that center line and go “blind” to all the distractions:
All the flowery hands email and copywriting tactics that look “cool” but aren’t very functional and take far more effort to do what can be done with much less effort. All the fluffpreneur coach mindset crap. All the social media grandstanding from people pretending to be high rollers but are practically living on the street.
And the list goes on.
Those things do nothing but distract.
They allow you to be hit, hurt, even destroyed.
If you focus on them, instead of controlling your center line — interpreting force via knowing your market, and protecting your mind, your focus, and, yes, your bank account, instead — aggressive marketers like Yours Unruly and others of us who do control our center lines can’t as easily steal your customers and sales.
And what is your center line as far as email goes?
Showing up daily.
Putting attractive offers in front of receptive people.
And coming back consistently — day in, and day out.
So simple, isn’t it?
Almost TOO simple.
Everyone wants “ninja.”
If that’s you, I can’t help you.
Nor do I want to (waste of my time).
On the other hand…
If you want help with *how* to write emails that are simple, and that people look forward to reading and buying from (you are not an imposition, you’re a welcome guest), with controlling your center line… then check out my “Email Players” newsletter.
The October issue mails next week.
It shows you how to turn your market intel into an endless stream of profitable emails (so many emails your problem won’t be “I can’t think up any ideas…” it’ll be “crap I have TOO MANY ideas… which one do I use?), I show you, with a real life case study, *exactly* how it’s done.
In some ways, I think this is the most valuable issue to date.
(In my humble, but biased, opinion…)
And, it’s a perfect “jumping on” issue for new people.
Subscribe here to get it, while there’s still time:
http://www.EmailPlayers.com
Ben Settle