4 "email" teachers everyone should study
Published: Thu, 09/29/16
Nothing against any of them.
But, I get most of my ideas for emails and selling from:
1. For-real salesmen
2. Biographies of great men
I’ve talked about #2 before.
But, what about #1?
Which salesmen does elBenbo like to study for selling in *emails*?
Here are four of my favorites:
1. The late Jim Camp (called the world’s “most feared negotiator”, and for good reason, *everything* he taught can make you more sales, and in a way people love to buy from)
2. “Email Players” subscriber Ryan Stewman (“The Hardcore Closer” — the ONLY person I’ve written copy for other than myself in the past 5 years, if that tells you something about how much I dig his methods)
3. The late Stan Billue (One of the best phone sales coaches to walk the earth, he was so effective at selling to angry and hostile leads over the phone he would *buy* leads from other salesmen who were hostile and hung up on them and convert a lot of them into high commission sales.)
4. Barry Maher (Sales trainer and author — his teachings on making the skeleton dance and bragging about your product’s negatives can make *any* email copy stand out like a fart in a library, and grant even raw, “wriggling” noobies instant credibility)
More:
One of the reasons I like these particular guys so much is, even though they’re like surgeons for overcoming objections… they sell in a way that doesn’t really create all that many objections in the first place.
A lot of email and sales copy creates objections.
Then, you have to write more copy to deal with those objections.
Not so with my email methods.
I’m not saying you’ll get zero objections. But, they’re way fewer than following the standard ways of writing copy everyone has been indoctrinated with over the years.
Enter the October “Email Players” issue.
She goes to the printer tomorrow.
And, it shows you a case study for how to use your market intel to write emails that create vision (instead of objections), talks to their unique problems/pains/desires, and gets people clicking and buying.
It’s simple.
It works like crazy.
And, it’s easily one of the most profitable lessons I’ve ever taught.
(All in just the first 6 pages of the issue.)
Subscribe here today to get it before it goes to the printer:
http://www.EmailPlayers.com
Ben Settle