Breaking the 4th wall in emails
Published: Sun, 09/11/16
Deadpool is one of the finest pieces of film (scratch that -- it’s LITERATURE!) ever to grace the screen. Yes, it’s raunchy, but it also has a surprising amount of depth for what it is and what it’s trying to do. It’s also an example of what happens when you do email correctly.
Yes, Lucy, I know I got some ‘splaining to do.
Checky:
One of the best attributes (nifty word?) of the movie is how it breaks the 4th wall.
This means, Deadpool directly talks to you — the audience.
i.e. breaking the 4th wall.
And this, my loyal plebe, is what great emails are all about.
As “Email Players” subscriber Sean Kaye said on flakebook recently, when you tell a story with a specific kind of narrative, while also giving a reader a behind-the-scenes look at at your life, your business, etc, you are breaking the 4th wall.
Most emails never do this.
And, even if they do, they do it in a way that is dorky.
Like, for example:
* Complaining about their problems (nobody cares about your problems, some of us are even *glad* you have them…)
* Nattering on about irrelevant things they don’t tie into what their list wants
* Lecturing boring philosophy or tips
* Giving lots of free hard info away (“yay! more free info I can safely ignore…”)
* And the goo-roo band marches on…
Anyway, if you want to learn how to do it right, never fear.
Checky again:
This coming Wednesday (9/14) at 12:00 EST (9 PST, 10 MST, 11 CST), the One Copy Chief To Rule Them All Kevin Rogers (a stand up comic in his former life, where breaking the 4th wall is practically in the job description) and I are doing a webinar called:
“The $40k Email Autopsy”
Yes, it’s a blatant ad demonstrating our upcoming “Email Addiction” event.
We’re going to show you how to use email to create tens of thousands of smackeroos to even a small list (within reason, of course, a lot of this depends on you, your offer, your product, your marketplace positioning, etc) during things like affiliate and launch campaigns.
We’ll also both dissect an email doing just this.
Thus, you’ll see (with explanation) the anatomy of how an email can make people addicted to you, your offers, and your emails.
These are emails that actually worked, too.
(I will be showing you an example of an email that is so politically incorrect I was a bit nervous running it — only to find out it was the email that got the highest sales and clicks of the entire campaign.)
Here’s the link to register:
https://zoom.us/webinar/register/76f1f0593c9941718c34be5db4a05ad8
Again, there will be some pitching going on.
If seeing a sales pitch gives you acid reflux, get a job working at McDonalds.
Because you sure as hellz don’t belong in marketing…
Ben Settle