Copywriter john thomas envy
Published: Tue, 07/05/16
I struggled a lot in the early days.
Just couldn’t get things the way I wanted them.
(I even once had a client and her team giggle at my sales letter because it was so bad -- not fun.)
Then, one day, I saw a video from a Yanni concert.
Normally, I don’t listen to Yanni’s music.
But, in this case I did. And, it was of his orchestra doing their own version of Vivaldi’s “The Storm.” (I have always been a huge Vivaldi fan — always considered his work the highest level you could achieve.) Anyway, Yanni had his two top violinists do Vivaldi’s The Storm in his own style.
And, I must say, I think it is 10x’s better than the original.
Yes, I know some music purists will disagree.
But, that’s not the point.
The point is, I finally realized even the best copywriters CAN be beat.
They CAN bleed.
And, you CAN win over them.
They are not immortal.
They are just as flawed and screwed up and plagued with insecurities over their work as the rest of us — even if they make it look easy.
The point?
Ever since then I have never had A-list copywriter john thomas envy.
And, after reading this, neither should you.
I don’t care if you are a brand spanking new newbie fresh off the turnip truck… or if you are a seasoned pro trying to break into the ranks of the upper echelons of copywriting. If you have the talent you’re going to break through the wall.
Like Red Skelton told Johnny Carson:
"Nobody helps you get started.
If you've got talent, they can put you behind a brick wall,
you'll come through, so that's what you have"
And if you think you don’t have talent then study up on Gary Bencivenga’s story. He is widely considered one of the (if not “the”) greatest living copywriter today. He was in the freelance business for 40 years and saw a billion (literally) dollars worth of testing.
But you know what?
He struggled like crazy in the beginning.
I remember hearing him say he was just one angry boss’s bad day away from being fired on any given day in the beginning. And, even 10 years in, he considered himself a very mediocre copywriter.
All right, enough Ramen Noodles for the soul.
Speaking of becoming great at copywriting:
Yesterday I mentioned how the prestigious AWAI (who have been helping people become financially independent copywriters for almost 20 years) has created a training modeled after the new way top information publishers — multimillion-dollar companies like Agora, Weiss, and other 9-figure earning direct marketing companies — are now "grooming" their own new writers.
It's about as crazy ambitious a deal as I've ever seen.
And, you can read about it via my naked affiliate link here:
http://www.awaionline.com/IS/ADC-DC/MA_BS/AD
If you order from this link (and this link only) I'll give you something pretty.
(Something shipped right to your doorstep.)
To claim it simply forward your receipt to me.
Ben Settle