How to get clients to want to have your babies

Published: Tue, 06/21/16

Copywriter Shawn Lebrun wrote some nice things about your pal elBenbo recently in one of the facebook groups. Basically, he said he used some tactics I teach to write an email for a new client. The client paid him $100 to write that email. And, in (literally) less than an hour later, the client messaged him saying they had already made $400 in sales in that time.

Then, two hours later, they were up to $800 in sales.

Five hours after that they were over $1,361 in sales.

They ended closing out that day with $2,000 in sales.

As Shawn put it:

“…these may seem like small numbers, but a 1200% return on investment is pretty good no matter how you dice it. Again, he invested $100 per day for one of my emails. And he's going to close out today close to $2,000 in sales. Not a bad return. The bottom line? Email daily, write with curiosity subjects and infotaining content like Ben says, and oh yeah.... get any training you can from Ben. Your clients will love you”

^^ True.

Here’s something else that’s true:

I have noticed over the years (and this is especially true of newer copywriters who get their clients on flakebook) that copywriters are FAR more concerned with getting props from the client about their work, instead of caring if the market is going to buy or not.

I had a discussion about this recently with someone.

I said, “this copy… it sucks.”

(And it did — no concern from what the *market* would think.)

This person replies with, “well, the client likes it.”

Sigh.

My point?

If you are going to learn my wicked email ways, and are more concerned with what a client thinks (and aren’t prepared to fight to have your emails run) rather than what the market thinks (via them buying or not — and believe ye me, if your copy converts even clients who hated your copy will want to have our babies), don’t bother learning from me.

Go find some facebook fluffpreneur to learn from.

You’ll simply frustrate yourself with my ways.

For example:

The info I teach in the July “Email Players” issue (which too me about 20 seconds to explain to a consulting client last year, and used it to do $100k in a month of the year where he normally gets *zero* sales) would be balked at by a lot of clients.

They’d be scared to death to do it.

At the very least it’d make most clients nervous.

And, you’d probably have to fight to get it tested.

Anyway, she goes to the printer in just one week.

Get your lovin’ in time here:

http://www.EmailPlayers.com

Ben Settle