Everybody was kung fu writing
Published: Mon, 06/20/16
A few weeks ago while at one of my wing chun kung fu lessons, Sifu was telling me about the importance of positioning in fights. And that, if you know how to *position* yourself properly (using your knowledge of wing chun, awareness level, peripheral vision, and by being able to interpret what the other person is going to do before he does it via physical contact), you will move in such a way where it looks like you’re moving faster than you really are.
In other words:
It could be, the other guy is way faster than you.
But, if you understand positioning, it doesn’t matter.
As he so eloquently put it:
“It’s not about how fast you are,
it’s how *soon* you get there”
Very true in fighting.
And, also very true in marketing, too.
Here’s what I mean:
To paraphrase the modern day master of using positioning in marketing Ken McCarthy (founding father of Internet marketing as we know it): Positioning is 80% of the battle. If you know positioning, your copy and other ads can be a lot weaker than the other guy’s and you’ll still win.
(i.e. you may not be as talented, but you’ll still win the fight.)
That there is the raw power of positioning.
And, guess what?
In the July “Email Players” issue (that goes to the printer next week), I show you a recent example of how I applied positioning to my squeeze pages specifically, that anyone can do. It’s something I’ve taught consulting clients, too. And, now, it’s something I pass on to you, young Grasshopper.
But, only if you subscribe in time to get the July issue.
Go here to get in today while you still can:
http://www.EmailPlayers.com
Ben Settle