How "startled force" can save your business
Published: Wed, 04/27/16
Yikes.
Two things:
1. Right now you have great power.
And, as a wise man named Ben (not me) once said:
“With great power
comes great responsibility”
Here’s what I mean:
You’re in a situation where you can get more accomplished, with super clarity, and without getting bogged down in all the usual nonsense people who are fat and happy but dabbling with making some scratch online get sucked into. (i.e. people pouring money into intangible things like building their “brand”, buying every guru launch they see without vetting it, going from one bright shiny object to the next, yada yada yada... instead of asking themselves, “if I put $1 out there, how can I get $2 back?”)
It's a lot like what some martial artists call “startled force" -- which multiplies the power of your strikes regardless of your strength.
For example:
There is a movie called “Warriors 2” which is mostly a lame movie except for the Wing Chun Kung Fu training scene. During that scene the Sifu is training his new student and has him sparring with another (more seasoned) student. The seasoned guy traps the newbie student.
So what does Sifu do?
He has a needle in his hand.
And, he sneaks up behind the new student and pokes his side with it!
The result?
That sudden, *startling* pain, causes muscles and movements in his body to happen with such force he knocks the seasoned student clear across the platform!
So it is in your situation.
You just got canned?
Freaked out?
Your cage rattled?
That’s startled force, babycakes.
Use it!
Take that anxiety-rattled energy and do something *positive* with it.
It will give you power, focus, and clarity.
It’s a gift.
Don’t waste it.
2. Can “Email Players” help you dig out of this mess?
That depends.
Do you have a list? (Even a small list?)
And, do you have an offer they want?
Or, do you have access to other peoples’ lists (JV’s etc)?
If the answer is “yes” it could potentially help you a lot. Although, in your case, I would use my system not to sell just products, but a high priced service of some kind. Like freelance copywriting (sales letters, emails, VSL’s, whatever you are good at). Or coaching. Or consulting. Something high ticket that you have expertise in that your list wants that brings in some fast cash flow. You can sell products, too, of course. But if you need cash quickly, and in great abundance so you can feed your family and keep buying baby nice things then, well, service businesses can do it quick.
So there you be.
Take any career advice from elBenbo with a pound of pepper.
Your situation is uniquely yours, after all.
Anyway, we’re coming up to the May “Email Players” issue deadline.
One of the things it shows you is how to build a strong, rock-solid relationship with your email list (big or small) so that if you are in a situation like my friend above… and you have a quality service to offer… and if people on your list are interested in said offer… you will have a much easier time getting ye olde dance card filled with clients and/or customers.
But, she goes to the printer Friday.
After that, too late.
Subscribe here in time while you still can:
http://www.EmailPlayers.com
Ben Settle