Sexist testimonials
Published: Mon, 03/07/16
apprentice got peeved at my website. Specifically, she noticed the
left hand sidebar has no testimonials from any females, and wanted
to know what is up with that?
Her theory was it's 1 of 3 reasons:
A) women cannot write a review as titillating as a man's review
B) women hate me and hence the reviews go unpublished
C) women have no place on the left side bar -- cuz I'm "sexist"
My answer?
"C", of course.
(To which I got the reply, "there is no hope for you...")
Okay.
Relax, ladies.
I know how some of y'awl take everything I say literally.
(Context, baby, context...)
No, the REAL reason is...
I reserve that all-coveted left hand sidebar for leaders, giants
and superstars in the bid'niz. Like Gary Bencivenga (universally
acknowledged as the greatest living copywriter)... Bob Bly (called
"America's top copywriter" by McGraw Hill, and bestselling author
of over 75 books)... Ken McCarthy (one of the original "founding
fathers" of Internet marketing -- one of the reasons any of us are
even selling online at all)... Richard Armstrong (one of the single
most in demand "A list" direct mail copywriters on the planet,
whose ads you probably get all the time in the mail without even
realizing it)... David Garfinkel (the World's Greatest Copywriting
Coach -- with the clientele and mile long list of superstar
copywriting students to back that claim up)... as well as direct
marketing superstars Russell Brunson... Brian Kurtz... Daegan
Smith... Mark Ford... (people who have, quite literally, shaken the
foundations of the direct marketing world both online and
offline)... and so on, and so forth.
So, where are the dames?
The female leaders in the biz?
I don't know.
Maybe they don't (gasp!) like me.
Or, maybe they simply don't (double gasp!!) read my stuff.
Or, maybe, just maybe... they *want* to send me a testimonial, but
are afraid to for some reason... (guilt by association...?)
Fact is, it doesn't really matter.
My market is mostly men.
And so, that's who I sell to.
(And, thus, whose testimonials have the most impact.)
OK, that's it for today.
For advanced email training, go to:
http://www.EmailPlayers.com
Ben Settle
P.S. By the way, a little FYI for chicks reading this:
I do have lots of female testimonials, but they are posted either
on my testimonials page, or I published them as their own blog
posts/emails when they sent them in. That means I dedicated a WHOLE
email and blog post to each woman, where my entire list saw their
testimonial and their name, etc.
(i.e. free plug for them each time.)
Now who's the sexist?
Hmm?
Yeah, that's what I thought.
Now get back in the kitchen and make me a sammich...