How to cook up million dollar product names
Published: Wed, 02/24/16
Napoleon Hill’s original title for his mega-bestselling book “Think And Grow Rich” was…
“Use Your Noodle
To Win More Boodle”
Almost painful to read, ain’t it.
But, here’s why I bring it up:
That book is one of the best-selling books of all time. But, do you think it would have sold as much with that moronic title “Use Your Noodle To Win More Boodle”? Even with the exact same content inside?
Of course not.
Such is the power of titles.
Your title is the “headline” for your product.
If you write a lame title or (even worse) swipe someone else’s title because you’re too lazy to do your own title (making yourself look like a hack at best, and a fraud at worst), your sales won’t be anywhere near where they should and could be.
Anyway, why am I bringing this up?
Because last year I helped my friend and “Email Players” subscriber Ray Higdon name a couple of his products — including one product that made a crap load of money that, my ego would like to believe (whether my ego is accurate or not…), was helped at least somewhat by the product name.
(Called “The 3-Minute Expert”)
And since then, a handful of people have asked my help on how to name products.
(All from people I don’t even know who heard I helped Ray).
Well guess what?
I do have a formula (of sorts) that I used for Ray to whip up those products names in about 30 seconds for each of them. And, it’s the same formula I use to name all my other products, too.
Yes, both non-fiction products and fiction products alike.
(I have so many titles now between amazon, my podcast, my regular site, and other products I have pen names for, I’ve lost count.)
More:
It usually takes me about 30-seconds to whip these titles up.
Requires zero “swiping” or inspiration from anyone else’s products.
And, is 100% based upon what my markets/audience will respond to nearly every single time (there are always exceptions). i.e. they are “sale ready” — making it instantly obvious what I’m selling and why they should buy, just looking at the title.
Still more:
I teach my method in the March “Email Players” issue.
It goes to the printer in less than a week.
And, if you struggle with titles (or want to re-title a lame titled product you have now) it could be worth many rupees to you and yours.
Here’s where to subscribe:
http://www.EmailPlayers.com
Ben Settle