Why I don't do a $1 trial offer for "Email Players"
Published: Thu, 01/14/16
"Ben, why are you doing podcasts?"
This seemed an odd question considering how much I've talked about
this, and that I've had one going for nigh on a year now.
But mayhaps he's new around here.
Anyway, here are just a few reasons why:
1. Audience building/bonding
2. Therapy (I get to let all my thoughts, ideas, rants, and brain
farts out like air from a hissing balloon)
3. Sales
Over the past 12 months several paying customers have told me they
either found me first via my podcast, or that it was the combo of
my daily emails and weekly podcasts that turned them to the Ben
side of the Force.
Moral of the story?
"Why are you doing podcasts" is the wrong question.
The real question is:
"Why AREN'T you doing one?"
Hm?
Next:
"Ben, have you ever thought about offering a $1 trial into your
email players continuity?"
For about .0007 seconds I considered it.
First, you already get a free trial.
When you opt in to my list, you get the first issue (in pdf, of
course, not print). So a $1 trial is kinda irrelevant at that
point. Especially since I pretty much only pitch "Email Players"
95% of the time to my list anyway.
Secondly:
I don't like the price shopper mentality $1 trials attract.
It's a great offer for software, etc.
But not something like "Email Players".
I'm no interested in offering a $1 trial to my elite, high quality
content than Rolls Royce is in offering its high end,
players-with-money (as the late great Gary Halbert called 'em)
customers a $1 trial. Like with Rolls Royce, you get a test drive
(i.e. the opt in issue I give away). And while on that drive, you
can go ye forth and use my test drive to make all the sales you
want with.
(And many people do.)
Bottom line?
I want value shoppers not price shoppers.
Value shoppers play to win.
Price shoppers play to not lose -- dipping their pinky toes in the
water so they can decide if they want to stick with it vs chasing
after some other BSO that catches their eye.
Nah boo.
All right, that's it for today.
"Email Players" subscription info here:
http://www.EmailPlayers.com
Ben Settle